We are seeking a proactive and results-oriented Lead Generation Specialist to bolster our digital marketing initiatives and fuel business expansion. The core focus will be on identifying, attracting, and converting prospective customers through diverse online avenues. Key tasks include executing targeted outbound efforts such as cold emailing and LinkedIn outreach, collaborating with the marketing team on acquisition campaigns, and meticulously managing lead information within CRM systems. You will be responsible for qualifying leads against set benchmarks before handing them to sales, diligently tracking and analyzing performance metrics, and continuously refining campaigns to enhance conversion outcomes. This role demands strong analytical thinking, excellent communication, and a persistent, target-driven mindset to effectively grow our pipeline.
Assistant Manager - Performance Marketing
Interactive Avenues · Mumbai, Maharashtra, India