Lead Generation Specialist

• *Job Description**

• *About Impact Communications Pvt. Ltd.**

Impact Communications Pvt. Ltd. is a leading integrated marketing and communications BTL agency specializing in advertising, branding, media planning, events, BTL activations, and creative communication solutions for various clients. We have over 27 years of experience in building Go\-to\-Market approaches in emerging markets. Our interventions help brands to tap into the latest consumer demands through our outreach, activation, and retail services thereby connecting to aspiring India.

Our expertise lies in our ability to deliver strategic proposals \& implement them as a part of an integrated approach in RURAL, RETAIL \& BRAND ACTIVATION. With 20 years of direct experience, we have designed and implemented award\-winning idea\-driven campaigns/initiatives for leading brands.

• *Specialities**: Rural Marketing, Semi\-Urban Marketing, Rural Activation, BTL Activation, Brand Activation, Retail Branding, and Brand Promotions.

• *Our Other Entities:**

Last\-mile channel enhancement (LMCE) vertical at Impact Communications helps a company/brand enter the rural market and ultimately deliver real business growth. The Last\-mile Channel Enhancement (LMCE) vertical at Impact Communications serves as the gateway for companies/brands to penetrate rural markets, ensuring tangible business growth. As the freshest member of the Impact Group of Companies, backed by over two decades of industry leadership and marketing experience, Natter is our digital wing. They uncover hidden consumer desires and crafting integrated, creative solutions that resonate. Join us in shaping innovative solutions that transcend boundaries and make a lasting impact in the ever\-evolving marketing landscape.

As part of our expansion strategy, we are looking for a dynamic and result\-oriented **Lead Generation Executive** who will play a crucial role in identifying potential clients, generating business opportunities, and contributing to the company's revenue growth.

• *Position Overview**

The **Lead Generation Specialist** will be responsible for researching, identifying, and engaging prospective clients through various digital and professional networking platforms. The role involves building a strong sales pipeline, generating qualified leads, and supporting the business development team in acquiring new clients.

• *Key Responsibilities**

• *Lead Generation \& Prospect Research**

• Identify and generate potential business leads through LinkedIn, LinkedIn Sales Navigator, industry directories, business portals, company websites, databases, and social media platforms.
• Research target organizations and identify key decision\-makers.
• Develop and maintain a robust prospect database.

• *Client Acquisition Support**

• Conduct initial outreach through email, LinkedIn, and other professional channels.
• Initiate conversations with potential clients and qualify business opportunities.
• Schedule meetings and appointments for the Business Development team.

• *Market Intelligence \& Research**

• Analyse industry trends, market developments, and competitor activities.
• Identify emerging business opportunities within advertising, branding, digital marketing, media, events, and communication sectors.
• Recommend new target segments and client acquisition strategies.

• *CRM \& Data Management**

• Maintain accurate and updated records of leads, prospects, and client interactions.
• Track lead progression through the sales funnel.
• Generate periodic reports on lead generation activities and outcomes.

• *Business Development Coordination**

• Collaborate with internal teams to support proposal development and client presentations.
• Assist in nurturing prospects and strengthening relationships with potential clients.
• Ensure smooth handover of qualified leads to the sales/business development team.

• *Required Qualifications**

• Bachelor's / Master’s degree in Business Administration, Marketing, Management, Communications, or related field.
• Candidates with good communication skills can apply.
• Prior experience in lead generation, business development, sales support, or client acquisition will be an added advantage.

• *What We Offer**

• Opportunity to work with a reputed advertising and communications organization.
• Professional growth and learning opportunities.
• Exposure to diverse industries and leading brands.
• Collaborative and growth\-oriented work culture.
• Performance\-driven career progression.

• *Join Impact Communications Pvt. Ltd. and become a part of a team that creates meaningful brand experiences while driving business growth through innovation and strategic communication.**

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Benefits

• Provident Fund

Experience

• Lead generation: 2 years (Preferred)

Work Location: In person