Lead Generation Specialist

• *Job Description: Lead Generation Specialist**

• *Job Title:** Lead Generation Specialist
• *Department:** Sales and Business Development
• *Reporting To:** Sales Manager / Business Development Manager
• *Employment Type:** Full\-time

• *Role Summary**

The Lead Generation Specialist is responsible for identifying, engaging, and qualifying potential clients to support the organisation’s sales and revenue objectives. The role involves researching target markets, generating prospects through inbound and outbound channels, and maintaining accurate lead information in the CRM system.

The specialist will work closely with the sales and marketing teams to execute targeted outreach campaigns, assess prospects against defined qualification criteria, and ensure a smooth handover of qualified leads to the sales team. This position requires strong research, communication, follow\-up, and data\-management skills.

• *Key Responsibilities**

• Research target industries, companies, market segments, and decision\-makers to identify prospective clients.
• Generate leads through cold calling, email outreach, social media, professional networking platforms, website enquiries, referrals, and marketing campaigns.
• Contact potential clients and introduce the organisation’s products or services professionally.
• Understand prospects’ business requirements, challenges, budget, authority, level of interest, and expected timeline.
• Qualify leads according to the organisation’s established criteria before transferring them to the sales team.
• Develop and execute targeted outreach campaigns across email, telephone, and social media channels.
• Write clear and personalised introductory messages, follow\-up emails, and outreach scripts.
• Maintain timely follow\-ups with prospects throughout the lead\-nurturing process.
• Schedule appointments, product demonstrations, or discovery calls for qualified prospects.
• Maintain complete and accurate records of leads, conversations, follow\-ups, and outcomes in the CRM system.
• Keep lead databases updated by removing duplicate, invalid, or outdated information.
• Coordinate with the sales team to ensure the effective handover and follow\-up of qualified leads.
• Work with the marketing team to improve campaign targeting, messaging, audience selection, and lead quality.
• Track lead\-generation performance, including outreach activity, response rates, qualified leads, appointments, and conversions.
• Prepare daily, weekly, and monthly reports on lead\-generation activities and outcomes.
• Analyse campaign performance and recommend improvements to outreach strategies.
• Stay informed about industry trends, customer requirements, competitor activities, and emerging market opportunities.
• Meet assigned lead\-generation, appointment\-setting, and qualification targets.
• Follow applicable data\-protection requirements and the organisation’s communication standards.

• *Required Skills and Qualifications**

• Bachelor’s degree in Business Administration, Marketing, Sales, Communications, or a related field is preferred but not mandatory.
• Relevant experience in lead generation, sales development, telecalling, business development, inside sales, or customer acquisition is preferred.
• Strong verbal and written communication skills.
• Good research and prospect\-identification abilities.
• Ability to initiate professional conversations with potential clients through telephone, email, and social media.
• Strong questioning, active\-listening, persuasion, and relationship\-building skills.
• Ability to qualify prospects accurately and identify genuine business opportunities.
• Working knowledge of CRM software and lead\-management systems.
• Familiarity with digital marketing, email outreach, social media prospecting, and professional networking platforms.
• Basic understanding of sales funnels, lead nurturing, conversion stages, and customer acquisition.
• Ability to interpret performance data and use findings to improve lead\-generation activities.
• Good working knowledge of spreadsheets, reports, and standard office applications.
• Ability to manage multiple prospects, follow\-ups, and priorities within defined timelines.
• Comfortable working with individual and team\-based performance targets.

• *Key Attributes**

• Results\-driven and committed to achieving assigned targets.
• Proactive in identifying new markets, prospects, and business opportunities.
• Persistent and resilient when handling rejection or delayed responses.
• Organised and capable of managing multiple follow\-ups efficiently.
• Detail\-oriented, with a strong commitment to data accuracy and lead quality.
• Professional and confident when communicating with prospective clients.
• Self\-motivated and able to work independently with limited supervision.
• Collaborative and capable of working effectively with sales, marketing, and operational teams.
• Adaptable to changing market conditions, campaign requirements, and sales strategies.
• Willing to learn new tools, technologies, products, and outreach methods.
• Ethical and responsible when handling prospect information and business data.

• *Performance Indicators**

Performance may be evaluated on

• Number of relevant prospects identified
• Number of outbound calls, emails, and social outreach activities completed
• Prospect response and engagement rate
• Number of qualified leads generated
• Number of appointments or discovery calls scheduled
• Lead\-to\-opportunity conversion rate
• Accuracy and completeness of CRM records
• Timeliness and consistency of follow\-ups
• Achievement of individual and team targets
• Quality of leads handed over to the sales team

• *Working Relationships**

The Lead Generation Specialist will work closely with the sales, business development, marketing, and customer relationship teams. The role requires regular communication with prospective clients and internal stakeholders to ensure that qualified opportunities are documented and transferred to the appropriate team promptly.

Pay: ₹15,000\.00 \- ₹25,000\.00 per month

Benefits

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Provident Fund

Work Location: In person