Manager Branding

We are looking for a creative, strategic, and result\-oriented Manager – Branding to lead brand development, positioning, communication, and promotional activities for our cement business.

The candidate will be responsible for strengthening brand visibility, improving brand recall, driving customer engagement, and building a strong brand presence among dealers, distributors, retailers, contractors, builders, engineers, architects, and end consumers.

The ideal candidate should have experience in brand management, preferably in the cement, construction, infrastructure, or building materials industry.

2\. Key Responsibilities

A. Brand Strategy \& Management

• Develop and implement comprehensive brand strategies aligned with the company's business objectives.
• Strengthen brand positioning, brand identity, and brand awareness across target markets.
• Ensure consistent brand communication across all marketing channels.
• Monitor brand perception, customer feedback, and market positioning.
• Develop strategies to differentiate the company's cement brand from competitors.

B. Marketing \& Promotional Activities

• Plan and execute ATL, BTL, and TTL marketing campaigns.
• Manage outdoor advertising, hoardings, billboards, wall paintings, banners, and retail branding.
• Develop promotional campaigns for dealers, distributors, retailers, and influencers.
• Plan and execute local market activation activities and brand awareness programs.
• Coordinate with advertising agencies, creative agencies, media houses, and vendors.
• Monitor campaign effectiveness and ensure optimum utilization of the marketing budget.

C. Dealer \& Influencer Branding

• Develop dealer branding programs, including shop signage, display boards, and showroom branding.
• Plan branding and engagement activities for masons, contractors, engineers, architects, and builders.
• Organize dealer meets, mason meets, contractor meets, and product awareness programs.
• Develop loyalty and engagement programs for channel partners and influencers.
• Ensure consistent brand visibility at retail outlets and construction sites.

D. Digital Branding \& Communication

• Develop and execute digital marketing and social media branding strategies.
• Manage brand presence across Facebook, Instagram, YouTube, LinkedIn, and other digital platforms.
• Coordinate the development of creative content, videos, product promotions, and brand campaigns.
• Monitor digital engagement, reach, impressions, and campaign performance.
• Ensure consistent brand messaging across online and offline platforms.

E. Market Research \& Competitor Analysis

• Conduct market research to understand customer preferences and market trends.
• Monitor competitor branding, advertising, promotional strategies, and market activities.
• Identify new branding opportunities across existing and potential markets.
• Collect feedback from dealers, distributors, retailers, and end customers.
• Recommend strategies to improve brand positioning and market penetration.

F. Budget \& Team Management

• Prepare and manage the annual branding and marketing budget.
• Monitor marketing expenditure and ensure cost\-effective campaign execution.
• Manage branding agencies, vendors, and external partners.
• Coordinate with sales teams to align branding initiatives with business targets.
• Track campaign performance and prepare periodic branding reports for management.

3\. Required Qualifications \& Experience

• MBA/PGDM in Marketing, Branding, or Business Administration preferred.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5–8 years of experience in branding and marketing.
• Experience in the cement, steel, paints, construction, or building materials industry will be an added advantage.
• Experience in ATL, BTL, digital marketing, and retail branding.
• Experience in managing advertising agencies and marketing budgets.

4\. Required Skills

• Strong brand management and strategic marketing skills.
• Excellent communication and presentation skills.
• Creative thinking and campaign planning abilities.
• Strong vendor and agency management skills.
• Market research and competitor analysis.
• Budget planning and cost management.
• Leadership and team management capabilities.
• Good knowledge of digital marketing and social media platforms.
• Ability to coordinate with sales and distribution teams.

Pay: ₹70,000\.00 \- ₹80,000\.00 per month

Work Location: In person