Manager - Marketing

• *JOB DESCRIPTION – Manager – Marketing**

• *A. Job Information**

• *Position Name**

Manager – Marketing

• *Organizational Unit and Code**

Marketing

Unit Code – SF062

• *Job Holder’s Reporting Lines**

Reports to: CEO

• *Legal Entity**

KRSV Innovative Auto Solutions Pvt. Ltd. (Koovers)

• *B. Aim, Tasks and Qualifications**

• *Aim of the position**

To plan and execute marketing activities within the approved strategy and budget, strengthen Koovers’ brand visibility, generate qualified business leads, and support customer acquisition and sales growth across the automotive aftermarket.

• *Tasks of the job holder**

• *A. Marketing Planning and Campaign Execution**

• Prepare and implement monthly and quarterly marketing plans aligned with sales priorities and the approved annual calendar.
• Coordinate campaign execution across digital, offline and partner channels; track milestones and results.

• *B. Brand and Communications**

• Maintain consistent brand identity and messaging across campaigns, sales collateral, website and social media.
• Brief agencies and designers, review creative work, and coordinate approvals and timely delivery.
• Coordinate PR content, press releases and media activities; escalate sensitive communications for management approval.

• *C. Digital Marketing and Lead Generation**

• Manage paid campaigns across Google, Meta, LinkedIn and other relevant channels within approved budgets.
• Coordinate SEO, website updates, landing pages and conversion improvements with agencies and internal teams.
• Track leads through the sales funnel and work with Sales on lead quality, follow\-up and conversion feedback.
• Use analytics to monitor campaign attribution, cost per lead, acquisition cost, conversions and return on advertising spend.

• *D. BTL Activities and Events**

• Execute trade shows, partner events, workshop and retailer activations, local promotions and retail visibility initiatives.
• Coordinate event vendors, materials, logistics and sales participation; evaluate leads and campaign outcomes.

• *E. Budget and Agency Management**

• Prepare campaign cost estimates, obtain approvals, monitor expenditure and reconcile agency deliverables against agreed scope.
• Evaluate agency and vendor proposals and performance; recommend improvements to campaign spend and marketing returns.

• *F. Team Coordination and Reporting**

• Allocate work, guide team members and review delivery against campaign timelines and performance expectations.
• Coordinate with Sales, Procurement, Operations and other stakeholders on launches and business priorities.
• Maintain marketing dashboards and submit monthly performance reports with corrective actions.

• *G. Key Deliverables and Performance Measures**

• Qualified inbound lead volume, lead quality and marketing\-supported customer conversions.
• Campaign delivery against the approved calendar and budget.
• Cost per lead, customer acquisition cost, conversion rate and return on advertising spend.
• Brand reach, engagement, website traffic and event or activation outcomes.
• Agency delivery quality, budget utilisation and timely performance reporting.

• *Required qualifications**

• *Qualifications and experience**

• MBA/PGDM in Marketing.
• 5–8 years of relevant marketing experience, including hands\-on campaign execution, digital marketing and agency coordination.
• Experience in automotive, auto ancillary, spare parts, B2B distribution or a related sector preferred.
• Experience coordinating a small team and managing multiple campaigns.

• *Skills and competencies**

• Brand communication, creative evaluation and campaign planning.
• Working knowledge of PPC, SEO/SEM, GA4, website conversion optimisation and funnel analytics.
• Budget monitoring, ROI analysis, Excel and marketing performance reporting.
• Agency management, stakeholder coordination and project execution.
• Clear written and verbal communication, analytical thinking and attention to detail.
• Familiarity with CRM integration, marketing automation and MarTech tools is an advantage.

• *About Koovers**

Koovers is a technology\-enabled B2B automotive aftermarket platform that supplies automotive spare parts to workshops, garages, retailers and other ecosystem partners.

Website: www.koovers.com

Pay: ₹1,000,000\.00 \- ₹1,500,000\.00 per year

Benefits

• Health insurance

Work Location: In person