Job Description

*Brand:** ADORE\-A\-BOO

*Location:** Coimbatore/Tirupur

*Job Type:** Full\-time

*About ADORE\-A\-BOO**

ADORE\-A\-BOO is a premium, fast\-growing kids' apparel brand dedicated to bringing joy, comfort, and style to childhood. We offer a wide range of high\-quality children’s clothing and proudly hold global official licenses for 8 of the world’s most beloved cartoon characters. With a robust e\-commerce presence and a beautiful flagship retail experience, we bridge the gap between playful imagination and premium fashion.

*The Role**

We are looking for a dynamic, high\-energy, and multi\-talented **Social Media \& Content Manager** to own our brand voice across digital and physical touchpoints. This isn't just about posting on a grid—you will be the strategic storyteller who translates our licensed merchandise and premium collections into high\-converting social content, high\-performing ad creatives, and immersive offline shopping experiences.

The ideal candidate deeply understands the unique dual\-audience dynamic of kidswear: **enticing the kids while building trust and desire with the moms** who make the purchasing decisions.

*Key Responsibilities:**

*1\. Social Media Management \& Strategy**

**Own Instagram:** Develop, execute, and manage the end\-to\-end content strategy for our primary handle, ensuring a cohesive aesthetic, consistent voice, and high engagement.
**Content Creation:** Script, shoot, and edit high\-quality Reels, TikToks/Shorts, and Stories that highlight product utility, fabric quality, and the excitement of our global cartoon characters.
**Community \& Influencer Management:** Actively engage with our community of parents. Coordinate and execute our **barter and paid influencer collaboration programs** to expand brand reach.

*2\. Art Direction \& Photoshoots**

**End\-to\-End Shoot Execution:** Plan and direct regular photoshoots for all new product launches, including mood\-boarding, concept creation, model sourcing (kids), styling, and on\-set direction.
**Visual Continuity:** Ensure all lifestyle and product photography aligns perfectly with the premium, fun, and vibrant identity of the ADORE\-A\-BOO brand.

*3\. Performance Marketing Creatives (Conversion\-Focused)**

**Ad Creative Strategy:** Brainstorm and design high\-converting visual assets (static imagery, carousel ads, hook\-driven video hooks, and UGC\-style formats) specifically for **Meta Ads and Google Ads**.
**Data\-Driven Iteration:** Collaborate on performance metrics to analyze which creatives drive the highest sales conversion, rapidly iterating and optimizing content based on ROAS (Return on Ad Spend).

*4\. Offline Visual Merchandising**

**Store Aesthetic:** Translate our digital brand energy into our physical retail space. Design and execute window displays, in\-store product placements, and thematic setups (especially around licensed character launches and festive seasons).
**In\-Store Experience:** Ensure the offline store environment is highly engaging for children and visually organized for moms to browse effortlessly.

*Qualifications \& Requirements**

**Experience:** 2–4 years of experience managing social media and content creation, **specifically for a kids’ apparel, toy, or baby/parent\-centric brand.**
**Consumer Insights:** Proven understanding of the psychology of a millennial/Gen Z mother and what drives her to purchase apparel for her child.
**Technical Skills:**
Proficiency in mobile/DSLR photography and video shooting.
Expertise in editing tools (e.g., CapCut, Adobe Premiere/After Effects, Canva, Photoshop).
Familiarity with the visual requirements of digital ad platforms (Meta Dashboard, Google Display).
**Portfolio:** A strong portfolio demonstrating prior social media growth, high\-quality aesthetics, successful ad creatives, and a keen eye for styling/composition.
**Soft Skills:** High emotional intelligence to work patiently with child models during shoots, excellent communication skills, and a self\-starter attitude.

*What We Offer**

Opportunity to work with top\-tier, globally recognized licensed intellectual properties.
A creative, fast\-paced, and supportive work environment where your ideas turn into immediate execution.
Competitive salary based on experience and portfolio strength.
Direct impact on a growing D2C and retail brand's trajectory.

*To Apply:** Please send your resume, a link to your portfolio, and your best example of a piece of content you created that drove sales to **online.adoreaboo@gmail.com**

Pay: ₹25,000\.00 \- ₹35,000\.00 per month