Experience: 1–3 Years
Qualification: MBA (Marketing)
Location: Coimbatore
Employment Type: Full\-Time
- *Job Overview**
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We are seeking a motivated and enthusiastic **Marketing Executive** with 1–3 years of experience to join our growing team. The ideal candidate should possess strong marketing knowledge, excellent communication skills, and a passion for driving business growth through effective marketing strategies.
As a Marketing Executive, you will be responsible for planning, executing, and monitoring marketing campaigns, generating leads, increasing brand awareness, and supporting business development activities. You will work closely with sales, design, and management teams to ensure successful implementation of marketing initiatives.
- *Roles \& Responsibilities**
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### **Digital Marketing**
- Plan and execute digital marketing campaigns across various platforms.
- Manage social media channels, including LinkedIn, Facebook, Instagram, and YouTube.
- Create, schedule, and publish engaging marketing content.
- Assist in running Google Ads and Meta Ads campaigns.
- Support SEO activities to improve website visibility and organic traffic.
- Monitor campaign performance and optimize strategies for better results.
### **Lead Generation \& Business Development**
- Generate qualified leads through online and offline marketing activities.
- Identify potential customers and business opportunities.
- Coordinate with the sales team to support lead conversion efforts.
- Maintain and update lead databases and customer records.
- Participate in customer outreach and follow\-up activities.
### **Content \& Branding**
- Assist in creating blogs, case studies, brochures, email campaigns, and promotional materials.
- Ensure brand consistency across all marketing channels.
- Support company branding and awareness initiatives.
- Contribute creative ideas for marketing campaigns and promotions.
### **Market Research \& Reporting**
- Conduct competitor and market research.
- Stay updated with industry trends and customer preferences.
- Track marketing KPIs and campaign performance.
- Prepare weekly and monthly marketing reports.
- Provide insights and recommendations for campaign improvement.
- *Required Skills**
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- Strong understanding of marketing principles and strategies.
- Knowledge of Digital Marketing, Social Media Marketing, SEO, and Email Marketing.
- Familiarity with Google Ads, Meta Ads, and Google Analytics.
- Excellent written and verbal communication skills.
- Strong presentation and interpersonal skills.
- Ability to analyze data and generate actionable insights.
- Good organizational and time management skills.
- Proficiency in Microsoft Office applications.
- Ability to work independently and as part of a team.
- Creative thinking and problem\-solving abilities.
- *Educational Qualification**
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- MBA in Marketing or related specialization.
- *Preferred Candidate Profile**
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- 1–3 years of experience in Marketing, Digital Marketing, or Business Development.
- Experience in IT, Software, SaaS, or Technology\-related industries is preferred.
- Strong passion for marketing and business growth.
- Self\-motivated, proactive, and result\-oriented mindset.
- Ability to manage multiple projects and meet deadlines effectively.
- *Why Join Us?**
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- Opportunity to work on innovative marketing projects.
- Career growth and professional development opportunities.
- Exposure to modern digital marketing tools and technologies.
- Collaborative and dynamic work environment.
- Opportunity to contribute directly to business growth and brand success.
If you are passionate about marketing, lead generation, digital campaigns, and brand building, we would love to hear from you. Join our team and play a key role in driving business growth through innovative marketing strategies.