Job Description

*Position Title:** Marketing Executive
*Department:** Marketing \& Business Development
*Location:** Vyttila, Kochi
*Employment Type:** Full\-Time
*Reporting To:** CEO

*About the Role:**

We are seeking a creative, proactive, and results\-driven Marketing Executive to strengthen our brand presence and generate business opportunities for our interior design company. The ideal candidate will be responsible for planning and executing both digital and offline marketing activities, managing social media platforms, coordinating promotional campaigns, and ensuring optimal utilization of the monthly marketing budget.

This role requires someone who can take ownership of marketing initiatives, develop monthly marketing plans, track performance, and continuously identify opportunities to keep the company visible, relevant, and competitive in the market.

*Key Responsibilities Marketing Strategy \& Planning**

Prepare and present a detailed monthly marketing plan aligned with business goals.
Develop and execute marketing campaigns to generate leads and increase brand awareness.
Research market trends, competitor activities, and customer preferences.
Recommend new marketing initiatives and promotional opportunities.
Create monthly and quarterly marketing calendars.

*Digital Marketing**

Manage the company's social media platforms including Instagram, Facebook, LinkedIn, YouTube, Pinterest, and other relevant channels.
Plan, create, schedule, and publish engaging content.
Coordinate photo shoots and project documentation for marketing purposes.
Monitor social media engagement and respond to inquiries when required.
Run and optimize paid advertising campaigns within approved budgets.
Coordinate website updates and SEO initiatives to improve online visibility.

*Content Creation \& Branding**

Create marketing content including posts, reels, stories, blogs, newsletters, brochures, and presentations.
Ensure consistency in branding across all marketing channels.
Collect and showcase client testimonials, project highlights, and success stories.
Work with designers, photographers, videographers, and agencies when required.

*Offline \& Physical Marketing**

Plan and execute local marketing activities within the allocated budget.
Coordinate branding materials such as brochures, banners, standees, and promotional items.
Organize participation in exhibitions, trade shows, networking events, and industry gatherings.
Build relationships with architects, builders, real estate developers, and other referral partners.
Identify opportunities for local brand visibility and partnerships.

*Budget Management**

Prepare and manage monthly marketing budgets.
Ensure all activities are executed within approved spending limits.
Track marketing expenses and report ROI for campaigns and initiatives.

*Lead Generation \& Performance Tracking**

Generate and nurture leads through various marketing channels.
Track campaign performance using relevant metrics and reporting tools.
Maintain marketing reports and present monthly performance reviews.
Recommend improvements based on campaign results and market feedback.

*Required Qualifications**

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1–4 years of experience in marketing, preferably in interior design, architecture, construction, real estate, or related industries.
Freshers with exceptional digital marketing skills and portfolio may also apply.

*Required Skills**

Social Media Management
Content Creation \& Copywriting
Digital Marketing \& Paid Advertising
Basic Graphic Design (Canva, Adobe Creative Suite, etc.)
Marketing Budget Management
Event \& Campaign Coordination
Lead Generation Strategies
Strong Communication \& Presentation Skills
Photography/Videography Coordination
Market Research \& Competitor Analysis
Time Management and Project Coordination

*Key Performance Indicators (KPIs)**

Number of qualified leads generated per month.
Growth in social media engagement and followers.
Website traffic and inquiry generation.
Campaign ROI and cost per lead.
Brand visibility and market presence.
Execution of monthly marketing plans within budget.
Number of successful marketing initiatives implemented.

*What We Are Looking For**

A self\-starter who can independently plan and execute marketing activities.
Someone who is creative, organized, and budget\-conscious.
A professional who can balance digital marketing, content creation, and on\-ground promotional activities.
A marketer who can continuously identify innovative ways to keep the company relevant, visible, and competitive in the interior design market.