MARKETING EXECUTIVE

• *Role Overview**

• *Job Title:** Marketing Executive

• *Location**Regional Office, Malleshwaram, Bengaluru (Extensive Field Travel)

• *Experience**0 – 4 Years **(Freshers Welcome)**

• *Employment Type:** Full\-Time, On\-Roll

• *Department:** Marketing \& Business Development

• *Mandatory Requirement**

• *Own Two\-Wheeler (Bike/Scooter) with a valid Driving License**

• *Compensation:** Fixed Monthly CTC \+ Performance Incentives

• *2\. Job Purpose**

The **Marketing Executive** is responsible for driving brand awareness, executing on\-ground BTL (Below\-The\-Line) promotional campaigns, and generating walk\-in leads across designated territories in Bengaluru. This is a high\-visibility, 100% on\-field role requiring proactive customer engagement, community outreach, and daily travel across residential societies, corporate hubs, commercial associations, and local event spaces.

• *3\. Key Responsibilities**

• *A. On\-Ground Lead Generation \& Direct Outreach**

• Conduct daily field visits across assigned local territories to identify and engage prospective customers.
• Pitch promotional schemes, loyalty programs, seasonal campaigns, and showroom offers face\-to\-face.
• Collect and qualify customer contact details, logging leads into the company CRM/mobile tracking app.
• Achieve daily, weekly, and monthly customer reach and qualified lead\-generation targets.

• *B. BTL Activations \& Event Execution**

• Organize and execute field marketing activations, including kiosk setups, residential apartment (RWA) roadshows, corporate desk activations, and festive pop\-ups.
• Distribute promotional materials (pamphlets, brochures, catalogs, and event invites) in high\-footfall catchment areas.
• Coordinate logistics for canopy/kiosk setups, banners, standees, and display materials on\-site.

• *C. Institutional \& Community Tie\-Ups**

• Identify and connect with Resident Welfare Associations (RWAs), local clubs, ladies' circles, kitty groups, and corporate HR teams for promotional tie\-ups.
• Secure permissions for conducting promotional events, special discount drives, or festive showcases within gated communities and corporate campuses.
• Build and nurture long\-term relationships with local influencers, event organizers, and community representatives.

• *D. Market Intelligence \& Competitor Tracking**

• Gather on\-the\-ground intelligence on competitor marketing activities, festive schemes, pricing strategies, and local retail promotions.
• Collect customer feedback regarding brand perception, campaign appeal, and regional demand trends.

• *E. Daily Field Reporting \& Administration**

• Complete daily check\-in and check\-out via the field\-tracking mobile application.
• Submit structured Daily Activity Reports (DAR) detailing route covered, number of counter visits/customer interactions, leads captured, and fuel logs.
• Coordinate with the showroom customer\-relationship and tele\-calling teams for follow\-up conversions.

• *4\. Mandatory Candidate Profile**

• **Two\-Wheeler Ownership:** Must own a reliable bike or scooter in good working condition.
• **Documentation:** Must possess a valid Indian Driving License, active RC book, and valid two\-wheeler vehicle insurance.
• **Territory Familiarity:** Strong geographical knowledge of Bengaluru localities, commercial hubs, and residential layouts.
• **Mobility \& Physical Stamina:** Ready and willing to travel 40–70 km daily within the city across diverse weather conditions.

• *5\. Qualifications \& Experience Criteria**

• **Educational Background:**
• Higher Secondary (10\+2 / PUC) / Any Bachelor’s Degree (B.Com, BBA, BA, B.Sc, etc.).
• **Freshers** with high energy, confidence, and strong communication skills are encouraged to apply.
• **Prior Experience (if applicable):**
• 1 to 4 years in field sales, direct marketing, FMCG distribution, retail lead generation, telecom sales, BFSI field acquisition, or event operations.

• *6\. Required Skills \& Competencies**

• *Communication \& Pitching:** Clear, persuasive verbal communication; confident in approaching strangers and delivering product pitches.

• *Language Proficiency:** Fluent in **Kannada** (essential for local field interaction) along with working knowledge of **English** and/or **Hindi**.

• *Resilience \& Drive:** Self\-motivated attitude capable of meeting daily field visit quotas and overcoming objections.

• *Basic Digital Literacy:** Comfort using smartphones, Google Maps, WhatsApp Business, and field\-reporting mobile apps.

Pay: Up to ₹25,000\.00 per month

Benefits

• Food provided
• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person