Showroom Sales Manager

• *Role Overview**

• *Job Title:** Showroom Sales Manager

• *Industry:** Jewellery Retail

• *Total Experience: 6 – 10\+ Years (Mandatory experience in the Gold \& Jewellery Industry)**

• *Employment Type:** Full\-Time, Permanent

• *Department:** SALES AND SUPPORT

• *2\. Role Purpose**

The **Showroom Sales Manager** is fully responsible for driving retail showroom revenue, floor team leadership, end\-to\-end customer experience, and operational controls for high\-value gold, diamond, and precious jewellery.

This role requires a retail leader with deep domain mastery of **Gold Purchase / Monthly Advance Savings Schemes** (enrolments, regular collections, maturity retention, and redemption conversions), hands\-on showroom operations (daily gold rate display, gross\-to\-net weight calculations, old gold exchange/URD, BIS Hallmark verification), and exceptional floor leadership to hit ambitious monthly sales targets.

• *3\. Key Responsibilities**

• *A. Showroom Sales Target Achievement \& Revenue Growth**

• Drive and achieve monthly, quarterly, and annual showroom sales targets across gold ornaments (plain gold, antique, temple jewellery), bridal sets, diamond\-studded collections, and bullion coins.
• Monitor retail sales metrics: footfall\-to\-bill conversion rate, Average Transaction Value (ATV), Units Per Transaction (UPT), and gross margins.
• Oversee bridal appointments and VIP high\-net\-worth client consultations, personally assisting in closing high\-ticket sales.
• Plan and execute festive sales drives (Akshaya Tritiya, Dhanteras, Diwali, Ugadi, Wedding/Bridal seasons) with tailored floor offers and targeted customer outreach.

• *B. Gold Savings \& Advance Purchase Schemes (Chit / Monthly Plans)**

• **Scheme Pipeline Leadership:** Drive aggressive showroom\-wide enrolment targets for the brand’s monthly gold purchase/advance savings plans.
• **Maturity \& Conversion Management:** Track upcoming plan maturities month\-on\-month; design proactive follow\-up workflows so maturing scheme balances are redeemed for high\-margin jewellery and bridal collections rather than simple bullion or cash exits.
• **Payment Discipline \& Retention:** Supervise counter follow\-ups for lapsed or overdue monthly instalments via WhatsApp, SMS, and personal outbound calls to maintain active accounts.
• **Compliance \& Redemption Transparency:** Ensure floor sales staff accurately communicate scheme benefits (bonus months, making charge discounts, purity guarantees) and follow KYC norms (Aadhaar, PAN collection) without misrepresenting scheme terms.

• *C. Complete Showroom Floor Management \& Operations**

• Manage daily showroom opening and closing protocols, including vault opening, counter tray layouts, security checks, and safe\-locking procedures.
• Ensure accurate daily updates of the **Gold Board Rate** (22K, 24K, 18K) across all electronic boards and POS billing terminals.
• Oversee old gold evaluation and purchase (URD \- Unregistered Dealer purchases): ensure accurate touch/carat testing (XRF machine analysis), stone\-weight deductions, melting\-loss standards, and customer consent before final billing.
• Enforce BIS Hallmark (HUID) compliance across every piece displayed on the floor.
• Maintain premium visual merchandising (VM) standards, window displays, lighting, tray hygiene, and showroom ambience.

• *D. High\-Value Inventory \& Vault Control**

• Lead mandatory daily opening and closing physical stock tallies (Gross Weight, Stone Weight, Net Weight, and Tag Count) against ERP balances across all counters.
• Maintain zero tolerance for inventory shrinkage, pilferage, or untagged jewellery on the floor.
• Coordinate with the central supply chain/inventory department for timely replenishment of fast\-moving designs, bridal sets, and seasonal stock.
• Supervise inter\-branch stock transfers, repair/alteration tracking with karigars, and customer ornament cleaning/custom orders.

• *E. Team Leadership, Coaching \& Floor Discipline**

• Supervise, mentor, and motivate a sales team of 15 to 40\+ floor sales executives, counter heads, and billing staff.
• Conduct daily morning floor briefings (daily targets, scheme quotas, stock highlights, focus designs of the day).
• Train floor staff on gold purity nuances, hallmark identification, making charges/wastage calculations, objection handling, and closing techniques.
• Manage shift rostering, attendance, grooming standards, sales incentive distribution, and annual performance appraisals.

• *F. Customer Relationship Management (CRM) \& Local Marketing**

• Build and maintain a personal roster of repeat, elite, and family bridal buyers.
• Drive post\-purchase follow\-up protocols, birthday/anniversary greeting routines, and tailored invites for private preview exhibitions.
• Collaborate with the marketing team to execute local catchment activations, BTL promotional campaigns, and customer referral initiatives.

• *4\. Mandatory Candidate Profile \& Requirements**

• **Experience:** **6 to 10\+ years** of progressive retail sales experience strictly within the **Gold \& Jewellery Retail Industry**, with at least **3\+ years in a supervisory/managerial role** (Showroom Manager / Assistant Store Manager / Floor Sales Head).
• **Domain Mastery of Gold Calculations:** Complete mastery over:
• Gross weight vs. Net weight vs. Stone weight deductions.
• Purity math: 24K (999\), 22K (916\), 18K (750\), and conversion to fine weight.
• Value addition (VA), making charges per gram vs. percentage, and wastage rules.
• Old gold exchange calculations, melting loss deductions, and Hallmarking (HUID) protocols.
• **Scheme Expertise:** Thorough, practical experience running, selling, and reconciling monthly retail gold savings schemes (11\-month plans, chit\-type plans, advance booking schemes).
• **Showroom Handling:** Proven track record of independently managing showroom operations, including vault management, daily opening/closing routines, security coordination, and handling multi\-crore daily inventory.

• *5\. Key Skills \& Competencies**

• *Sales \& Commercials:** High\-ticket closing, conversion rate optimization, bridal sales pitching, retail margin protection.

• *Scheme Operations:** Enrolment acceleration, instalment retention workflows, scheme maturity tracking, POS redemption handling.

• *Operational Control:** Daily vault reconciliation, weight\-scale calibration checks, XRF carat\-meter oversight, HUID compliance.

• *People Management:** Floor sales coaching, grooming audits, grievance handling, shift planning, incentive\-driven motivation.

• *Software Proficiency:** Experience with jewellery ERP/POS systems and MS Excel.

• *Languages**Fluency in the local regional language (**Kannada**) and **English**; working knowledge of Hindi is an added advantage.

• *6\. Qualifications**

• **Education:** Graduate in any discipline (B.Com, BBA, BA, B.Sc). A Master’s degree or MBA in Retail Management / Marketing is an added advantage.

Pay: Up to ₹80,000\.00 per month

Benefits

• Food provided
• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person