MARKETING HEAD

ROLES AND RESPONSIBILITIES OF MARKETING HEAD FOR HOSPITAL

• *Roles and Responsibilities of Marketing Head in a Hospital**

• *Designation:** Head – Marketing **Department:** Marketing Department **Reporting To:** Managing Director / Chief Executive Officer / Hospital Administrator **Job Purpose:** To develop and implement effective marketing strategies to increase patient footfall, strengthen referral networks, improve hospital visibility, promote clinical services, and enhance the overall reputation of the hospital.

• *1\. Roles and Responsibilities**

• *A. Marketing Strategy and Planning**

• Develop and implement annual and monthly hospital marketing plans.
• Set marketing targets for OPD, IPD, diagnostics, and speciality departments.
• Identify new business opportunities and potential patient segments.
• Plan promotional activities for hospital services and specialities.
• Monitor competitors' activities, pricing, and service offerings.
• Prepare marketing budgets and ensure effective utilisation of resources.
• Develop strategies to improve hospital brand awareness and patient footfall.

• *B. Doctor Referral Management**

• Develop and maintain strong relationships with referral doctors.
• Conduct regular visits to clinics, nursing homes, and other hospitals.
• Identify new referral sources and strengthen existing referral networks.
• Coordinate with consultants regarding their clinical services and availability.
• Monitor referral patient conversion and speciality\-wise referral performance.
• Organise doctor meetings, CME programmes, and professional interaction sessions.
• Collect feedback from referral doctors and address concerns through the appropriate departments.

• *C. Corporate and Institutional Marketing**

• Develop relationships with corporate companies, industries, factories, and institutions.
• Identify opportunities for corporate health check\-up packages.
• Establish and maintain corporate healthcare tie\-ups.
• Coordinate medical camps and employee health screening programmes.
• Develop relationships with insurance companies, TPAs, and healthcare organisations in coordination with the insurance department.
• Generate corporate patient enquiries and convert them into hospital services.

• *D. Digital Marketing and Branding**

• Monitor and improve the hospital's online presence.
• Coordinate hospital website updates and service\-related information.
• Manage social media promotional activities.
• Promote doctors, specialities, treatment facilities, and hospital achievements.
• Coordinate Google Business Profile updates and patient review management.
• Monitor online feedback and coordinate appropriate responses.
• Ensure all promotional content is medically accurate and approved by the concerned authority.
• Maintain consistent hospital branding across all marketing materials.

• *E. Patient Acquisition and Business Development**

• Develop strategies to increase OPD and IPD patient numbers.
• Promote speciality services such as Cardiology, Gastroenterology, Urology, Orthopaedics, Neurology, and other departments.
• Identify opportunities for new speciality development.
• Conduct market surveys to understand patient requirements.
• Analyse patient footfall and revenue trends.
• Coordinate with the Front Office and Guest Relations team to improve enquiry conversion.
• Identify reasons for patient loss and recommend corrective actions.

• *F. Medical Camps and Promotional Activities**

• Plan and organise free medical camps and health awareness programmes.
• Coordinate speciality\-based screening camps.
• Arrange health awareness programmes in schools, colleges, industries, and communities.
• Coordinate with doctors and nursing teams for camp activities.
• Ensure proper patient registration and follow\-up after medical camps.
• Prepare camp reports, patient details, and conversion reports.
• Evaluate the effectiveness of each camp.

• *G. Team Management**

• Allocate territories and responsibilities to marketing executives.
• Set daily, weekly, and monthly targets.
• Monitor field visits and daily activities.
• Conduct regular team meetings.
• Review individual employee performance.
• Provide training on hospital services, communication, and marketing techniques.
• Ensure discipline, punctuality, and proper reporting.
• Motivate the marketing team to achieve departmental targets.

• *H. Coordination with Hospital Departments**

• Coordinate with all clinical departments to understand available services.
• Work closely with consultants to promote speciality services.
• Coordinate with Front Office and GRO for patient enquiries and conversion.
• Coordinate with the Insurance Department regarding corporate and insurance\-related opportunities.
• Coordinate with HR for recruitment and manpower requirements.
• Coordinate with the Quality Department to ensure marketing activities comply with hospital policies and NABH requirements.
• Coordinate with Finance for marketing budgets and expenditure monitoring.

• *I. Patient Relationship and Feedback Management**

• Collect feedback from patients and attendants regarding hospital services.
• Identify patient dissatisfaction and coordinate with concerned departments.
• Monitor Google reviews and other online feedback.
• Develop patient engagement and relationship\-building activities.
• Identify opportunities to improve patient experience and satisfaction.
• Ensure patient complaints are escalated to the appropriate authority.

• *Weekly Responsibilities**

• Conduct weekly marketing review meetings.
• Review referral doctor visits and new referral sources.
• Evaluate speciality\-wise patient footfall.
• Review corporate tie\-up progress.
• Monitor medical camp planning and execution.
• Identify underperforming marketing areas.
• Prepare action plans for improvement.

• *Monthly Responsibilities**

• Prepare monthly marketing performance reports.
• Review OPD, IPD and speciality\-wise growth.
• Analyse marketing expenditure and revenue generation.
• Review marketing executive performance.
• Prepare next month's marketing action plan.
• Present achievements and challenges to management.
• Set targets for the upcoming month.

• *Important Instructions for Marketing Head**

• Marketing activities must be conducted ethically and professionally.
• No false promises or misleading medical advertisements.
• Patient information and hospital records must remain confidential.
• All promotional materials must receive management approval.
• Marketing targets must be reviewed regularly.
• All field activities must be properly documented.
• Maintain professional relationships with doctors and corporate clients.

QUALIFICATION \& Experience

Any Degree with 10 \+ years of experience

CONTACT: 9750972999

MAIL : hr@abiramihospital.com

Pay: ₹35,000\.00 \- ₹45,000\.00 per month

Work Location: In person