Business Standard is seeking a full-time Marketing Manager with a dedicated focus on ATL (Above The Line) and BTL (Below The Line) leadership, based in Mumbai, Maharashtra, India. In this role, the professional will operate as a Content Marketing Manager, weaving together content strategies with expansive and targeted marketing initiatives. The position requires managing both broad-reach advertising and direct consumer engagement to ensure unified and impactful brand communications across diverse channels. By harmonizing creative content with strategic placement, the manager will drive enhanced brand recognition and audience response through integrated marketing efforts, overseeing campaigns that span traditional and digital media while maintaining alignment with organizational goals.