- *Position Title:** Marketing Manager
- *Department:** Marketing
- *Location:** Saravanampatti, Coimbatore
- *Reporting To:** Managing Director / Human resource manager
- *Experience Required:** 5\+ Years
- *Industry Preference:** Manufacturing / Engineering / Industrial Products
Position Summary
We are seeking an experienced and result\-oriented Marketing Manager to lead the company's marketing initiatives, brand development, lead generation activities, and business growth strategies. The candidate will be responsible for planning and executing marketing campaigns, strengthening the company's market presence, generating qualified leads, and supporting the sales team in achieving revenue targets.
Key ResponsibilitiesStrategic Marketing
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Conduct market research to identify new business opportunities, customer requirements, and industry trends.
- Analyze competitor activities and recommend strategies to improve market positioning.
- Prepare annual marketing plans, budgets, and promotional activities.
Brand Management
- Enhance brand visibility and reputation across all marketing channels.
- Ensure consistency in company branding, messaging, and communication materials.
- Develop promotional content, brochures, presentations, and marketing collateral.
Digital Marketing
- Manage the company's website, social media platforms, and online presence.
- Plan and execute digital marketing campaigns including SEO, SEM, email marketing, and social media marketing.
- Monitor website traffic and campaign performance using analytics tools.
- Generate inbound leads through digital marketing initiatives.
Lead Generation \& Business Development Support
- Coordinate with the sales team to generate and qualify leads.
- Develop marketing campaigns aimed at increasing customer acquisition.
- Maintain and track lead databases and marketing performance metrics.
- Support customer engagement and retention initiatives.
Customer Relationship Management
- Build and maintain strong relationships with existing and potential customers.
- Conduct customer satisfaction surveys and gather market feedback.
- Address customer concerns related to marketing and promotional activities.
Exhibition \& Event Management
- Plan and coordinate participation in trade shows, exhibitions, seminars, and industry events.
- Organize product launches, promotional campaigns, and corporate events.
- Represent the company at industry forums and networking events.
Team Management
- Lead and mentor the marketing team to achieve departmental goals.
- Allocate tasks, monitor performance, and provide regular feedback.
- Conduct training and skill development initiatives for team members.
Reporting \& Analytics
- Prepare monthly marketing performance reports and KPI dashboards.
- Analyze campaign effectiveness and ROI.
- Present marketing insights and recommendations to management.
Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field.
- MBA in Marketing is preferred.
- Minimum 8\+ years of experience in Marketing, with at least 3 years in a managerial role.
- Experience in Manufacturing, Engineering, Industrial Equipment, or related industries is preferred.
Required Skills \& Competencies
- Strategic Marketing Planning
- Digital Marketing \& Lead Generation
- Market Research \& Analysis
- Brand Management
- Customer Relationship Management (CRM)
- Excellent Communication \& Presentation Skills
- Team Leadership \& People Management
- Budget Planning \& Cost Control
- Data Analysis \& Reporting
- Strong Negotiation and Relationship\-Building Skills
Pay: ₹30,000\.00 \- ₹45,000\.00 per month
Benefits
- Cell phone reimbursement
- Food provided
- Health insurance
- Leave encashment
- Life insurance
- Provident Fund
Work Location: In person