Marketing Manager

• *Role Purpose**

The Marketing Manager will be responsible for building the brand, generating customer demand and supporting showroom revenue growth. The candidate will be expected to **own the marketing calendar, customer acquisition initiatives, campaigns, local\-market activities and marketing performance**, working closely with the Management and Sales Team.

• *Key Responsibilities**

• *1\. Marketing Strategy \& Planning**

• Develop and execute monthly, quarterly \& annual marketing plans aligned with business and revenue objectives.
• Plan campaigns around festivals, weddings, new collections, offers and key business periods.
• Develop branch\-wise marketing initiatives based on market potential.

• *2\. Customer Acquisition \& Showroom Footfall**

• Drive initiatives to generate new customers, enquiries and showroom visits.
• Develop local partnerships, referral initiatives and customer acquisition programs.
• Work closely with showroom teams to ensure marketing leads are followed up and converted.

• *3\. Brand \& Campaign Management**

• Strengthen the brand presence across offline and digital channels.
• Manage campaign execution from planning to post\-campaign review.

• *4\. Digital Marketing**

• Drive \& Coordinate with agencies for social media, digital advertising and lead\-generation activities.
• Track leads, campaign performance, and cost per lead and customer response.

• *5\. Market \& Competitor Intelligence**

• Track competitor campaigns, offers, advertising and market activities.
• Understand customer trends and identify opportunities for Gokulam Jewellery.
• Provide actionable marketing insights to Management.

• *Candidate Profile**

We are looking for a **commercially minded Marketing Manager**, preferably with experience in **jewellery, retail, luxury, lifestyle or other consumer\-facing businesses**

The candidate should have

• Strong understanding of **retail marketing and customer acquisition**
• Experience managing **digital \+ offline marketing**
• Strong campaign planning and execution capability
• Good understanding of **local\-market marketing**
• Ability to manage agencies and vendors
• Strong analytical and reporting skills
• Ability to connect **marketing activity with business results**
• Strong ownership, communication and execution skills

Pay: ₹25,000\.00 \- ₹30,000\.00 per month

Work Location: In person