Marketing Manager

• *Role Overview**

The Marketing Manager is responsible for planning, executing, and optimising marketing strategies to drive brand awareness, lead generation, and revenue growth. This role oversees campaigns, content, digital channels, and cross\-functional coordination to ensure consistent brand positioning and measurable business impact.

• *Key Responsibilities**

• *1\. Marketing Strategy \& Planning**

• Develop and implement integrated marketing strategies aligned with business goals
• Plan quarterly and annual campaign calendars
• Identify target audiences, positioning, and messaging

• *2\. Campaign Management**

• Lead end\-to\-end campaign execution across digital and offline channels
• Manage product launches, events, and brand initiatives
• Monitor campaign performance and optimise for ROI

• *3\. Digital Marketing**

• Oversee social media, website, SEO, paid ads, and email marketing
• Drive lead generation and funnel optimisation
• Coordinate with agencies and performance marketing teams

• *4\. Content \& Brand Management**

• Ensure consistent brand voice and visual identity
• Supervise content creation (blogs, videos, creatives, newsletters)
• Manage brand guidelines and storytelling

• *5\. Analytics \& Reporting**

• Track KPIs such as traffic, leads, conversions, CAC, and ROI
• Prepare performance reports and insights
• Use data to improve marketing effectiveness

• *6\. Team \& Stakeholder Management**

• Manage internal marketing team and external vendors
• Collaborate with sales, product, and leadership teams
• Align marketing efforts with business priorities

• *Required Qualifications**

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4–8 years of marketing experience
• Strong understanding of digital marketing channels
• Experience managing campaigns and budgets
• Excellent communication and project management skills

• *Preferred Skills**

• Performance marketing experience
• Marketing automation tools (HubSpot, WebEngage, Zoho, etc.)
• SEO and content strategy knowledge
• Brand strategy exposure
• Experience in startups or high\-growth environments

• *Core Skills**

• Strategic thinking
• Campaign execution
• Data\-driven decision making
• Content and storytelling
• Stakeholder management

• *Key Competencies**

• Leadership and ownership
• Creativity with analytical thinking
• Problem solving
• Prioritisation and execution speed
• Collaboration

• *KPIs / Success Metrics**

• Lead generation and pipeline contribution
• Conversion rates
• Campaign ROI
• Brand awareness metrics
• Customer acquisition cost (CAC)
• Marketing influenced revenue

Job Types: Full\-time, Permanent

Pay: ₹20,000\.00 \- ₹58,814\.18 per month

Work Location: In person