Marketing Manager – Electronics Manufacturing / Industrial Automation

• *Hiring: Marketing Manager – Electronics Manufacturing / Industrial Automation**

• *Company:** Ecopmin Technologies Private Limited
• *Location:** Ambattur Industrial Estate, Chennai, Tamil Nadu
• *Experience:** 8–15 Years
• *Salary:** ₹80,000–₹1,20,000 per month, based on experience and suitability
• *Employment Type:** Full\-time

• *Job Summary**

Ecopmin Technologies Private Limited is looking for an experienced and result\-oriented **Marketing Manager** to lead brand strategy, marketing campaigns, market research, digital initiatives, and promotional activities for our electronics manufacturing, SMT, and industrial automation business.

The ideal candidate should have strong hands\-on experience in branding, ATL/BTL marketing, campaign execution, exhibitions, partner engagement, competitor analysis, and marketing performance measurement.

• *Key Responsibilities**

• Develop and execute marketing strategies aligned with company business objectives.
• Build brand awareness and strengthen the company's presence in the electronics manufacturing and industrial automation markets.
• Plan brand positioning, product promotions, and integrated marketing communication activities.
• Maintain consistent brand identity across digital and offline channels.
• Plan and execute promotional campaigns, roadshows, exhibitions, trade shows, and industry events.
• Coordinate marketing collateral, product brochures, presentations, banners, and promotional materials.
• Organise customer engagement programmes, technical workshops, partner meets, and product demonstrations.
• Coordinate with external agencies, designers, vendors, and media partners.
• Plan digital marketing campaigns across LinkedIn, Google, company websites, and other relevant platforms.
• Generate qualified business leads through digital campaigns, email marketing, content marketing, and industry outreach.
• Coordinate website content, social media communication, case studies, and product\-related marketing materials.
• Monitor campaign performance, lead quality, conversion contribution, and return on investment.
• Conduct market research to identify industry trends, customer requirements, and growth opportunities.
• Analyse competitor strategies, pricing, product positioning, and promotional activities.
• Identify target industries, potential customers, OEMs, EMS companies, and industrial partners.
• Prepare market intelligence reports and recommend suitable marketing initiatives.
• Prepare and monitor marketing budgets.
• Track campaign performance, lead generation, brand reach, event outcomes, and marketing ROI.
• Establish marketing KPIs and submit periodic performance reports to management.
• Recommend improvements based on campaign data and business outcomes.
• Coordinate with the sales team to understand target markets and customer requirements.

• *Contact Person :** Joesan HR
• *Contact Number :** 9789839956 / 9789839926
• *Email:** hr@ecopmin.com

Pay: ₹70,000\.00 \- ₹80,000\.00 per month

Benefits

• Health insurance
• Provident Fund

Work Location: In person