Marketing Manager

gHRig People Solutions is recruiting a Marketing Manager for a dynamic role leading marketing initiatives across channels, with expertise in Above-The-Line (ATL) and Below-The-Line (BTL) campaigns, digital marketing, and experience in the NBFC or Housing Finance sector. Based in India, the role involves developing and executing comprehensive marketing strategies that integrate traditional media like TV, radio, print, and outdoor advertising with BTL activities such as activations, events, sampling, and direct marketing. Key responsibilities include planning and implementing ATL and BTL campaigns, managing digital marketing efforts, and analyzing market trends to optimize marketing spend and effectiveness. The ideal candidate has a proven track record in full-funnel marketing within financial services, strong analytical skills, and the ability to lead cross-functional teams to drive brand growth and market penetration in a competitive landscape, offering a challenging opportunity to impact strategy in a high-growth sector.