Marketing Manager

JOB DESCRIPTIONMarketing \& Sales Executive

• *Company:** Lovely Hospitality Group
• *Department:** Group Marketing \& Business Development
• *Location:** Rishikesh, Uttarakhand
• *Basic Salary:** ₹15,000 per month
• *Performance Incentive:** *As per the company's separately defined* ***incentive policy***
• *Reporting To:** Group Management
• *Coverage:** All existing and upcoming hotel properties under Lovely Hospitality

1\. Job Objective

To develop and execute marketing and sales activities that increase profitable room revenue, strengthen hotel brands, improve online visibility, generate new business, build corporate and travel\-agent relationships, and establish standardised marketing systems for future hotel expansion.

2\. Marketing Strategy and Planning

• Prepare monthly marketing and sales activity plans for each hotel.
• Research competitors, room rates, customer segments and market demand.
• Identify new customer acquisition opportunities and underserved markets.
• Develop promotional strategies for peak seasons, weekends and low\-occupancy periods.
• Maintain a marketing calendar with activities, budgets, deadlines and expected outcomes.

3\. Brand Identity and Hotel Presentation

• Coordinate professional hotel photography, videos, brochures and promotional materials.
• Maintain consistent branding across hotel signage, uniforms, staff identification, business cards and guest\-facing materials.
• Recommend improvements to hotel presentation and brand positioning.
• Ensure all marketing materials accurately represent hotel facilities, room categories and services.
• Maintain a central brand asset library for all properties.

4\. Digital Marketing and Online Presence

• Manage and optimise Google Business Profiles for all assigned properties.
• Maintain accurate business information, photographs, contact details and booking links.
• Coordinate SEO, website optimisation, social media management and relevant digital campaigns.
• Plan and publish approved content across Instagram, Facebook and other suitable platforms.
• Coordinate paid advertising, monitor results and recommend improvements.
• Monitor online reviews and coordinate professional responses and corrective actions.
• Protect company\-owned digital accounts and maintain documented access controls.

5\. OTA and Online Distribution Management

• Coordinate listings on Booking.com, MakeMyTrip, Goibibo, Agoda and other approved booking platforms.
• Maintain accurate room descriptions, photographs, amenities, policies and availability.
• Monitor listing quality, competitor positioning, commissions, cancellations and booking performance.
• Coordinate rate and inventory updates with authorised management and revenue personnel.
• Identify distribution errors, duplicate listings and opportunities to improve conversion.

6\. Sales and Business Development

• Develop corporate accommodation business through companies, hospitals, institutions and other relevant organisations.
• Build relationships with travel agents, tour operators, group organisers and event planners.
• Generate enquiries for corporate stays, family groups, pilgrimage groups and other suitable customer segments.
• Prepare sales proposals, corporate brochures, rate cards and group\-booking quotations.
• Maintain a structured database of prospects, contacts, follow\-ups, agreements and completed business.
• Conduct regular sales outreach through calls, email, WhatsApp and professional meetings.
• Develop referral partnerships and repeat\-business opportunities.
• Explore customers and business opportunities beyond Rishikesh.

7\. Direct Bookings and Enquiry Conversion

• Improve enquiries and bookings through telephone, WhatsApp Business, websites and other approved channels.
• Coordinate with hotel reception and reservations teams to ensure prompt responses.
• Track enquiries, quotations, follow\-ups, confirmations and lost\-booking reasons.
• Create standard enquiry responses, sales scripts and follow\-up templates.
• Recommend improvements to reduce missed enquiries and increase conversion.
• Promote repeat bookings and referrals through appropriate, permission\-based communication.

8\. Revenue and Commercial Coordination

• Monitor room occupancy, average daily rate, booking pace, source of bookings and revenue performance.
• Review competitor pricing and identify demand opportunities.
• Recommend suitable promotions, packages and room\-rate adjustments.
• Evaluate marketing costs, OTA commissions, discounts and customer acquisition costs.
• Coordinate with hotel management to ensure promotions support profitable business.
• Do not independently change restricted rates, offer unauthorised discounts or commit to unapproved commercial terms.

9\. Guest Relationship Management

• Coordinate guest feedback collection and review management.
• Identify recurring complaints from reviews and communicate them to hotel operations.
• Maintain authorised customer and corporate databases.
• Develop repeat\-guest, referral and customer\-retention initiatives.
• Ensure guest information is handled confidentially and used only for authorised purposes.

10\. Marketing Budget and Financial Accountability

• Obtain quotations for advertising, photography, printing, agencies and promotional activities.
• Submit proposed budgets for approval before expenditure.
• Maintain records of campaign spending, leads generated, bookings attributed and results.
• Track marketing return on investment and recommend corrective action.
• Coordinate with finance to reconcile booking revenue, cancellations, refunds and collected payments.
• Maintain accurate reports and never misrepresent sales or campaign performance.

11\. Reporting and Performance Management

Maintain and submit the following reports

• *Daily**

• Enquiry and follow\-up tracker.
• Missed calls and unconverted enquiries requiring action.
• Sales activities and important booking updates.

• *Weekly**

• Corporate and travel\-agent outreach report.
• Sales pipeline and follow\-up status.
• Competitor and market observations.
• Digital marketing and listing issues.
• Upcoming demand opportunities and proposed actions.

• *Monthly**

• Property\-wise room revenue and booking\-source analysis.
• Direct, OTA, corporate, agent and group\-booking performance.
• Enquiry conversion and lost\-booking analysis.
• Marketing expenditure and campaign performance.
• Occupancy and average\-rate observations.
• Progress against assigned targets and next month's action plan.

All reported sales must be verifiable against the relevant booking and financial records. Tentative bookings, completed stays, cancellations and collected payments must be distinguished.

12\. Systems, SOPs and Automation

• Develop and maintain standard templates, sales trackers and marketing checklists.
• Coordinate the use of PMS, OTA connectivity, CRM and reporting systems.
• Introduce practical automation for reminders, lead tracking and routine reporting.
• Document successful processes so they can be replicated across future properties.
• Maintain company\-controlled records, marketing files and account\-access documentation.
• Train relevant staff on approved marketing and sales procedures.

13\. New Hotel Pre\-Opening and Expansion

• Prepare a marketing launch checklist for every new hotel.
• Coordinate brand implementation, photography, website information and OTA onboarding.
• Establish pre\-opening sales pipelines and corporate outreach.
• Prepare launch campaigns, promotional materials and sales collateral.
• Ensure new properties follow the group's approved brand and reporting standards.
• Submit progress updates and outstanding requirements to management.

14\. Authority and Governance

The employee may independently execute routine activities within approved plans and budgets.

Prior written approval is required for

• Expenditure beyond authorised limits.
• Special discounts, complimentary stays and exceptional room rates.
• Corporate credit arrangements and commission commitments.
• Agency contracts and long\-term commercial agreements.
• Material changes to brand positioning or marketing strategy.
• Commitments that affect hotel operations, legal compliance or financial risk.

Company data, passwords, marketing accounts, guest information, sales records and creative assets must remain under authorised company control.

15\. Key Performance Indicators (KPIs)

Performance will be evaluated using

• Achievement of assigned sales and revenue targets.
• New corporate accounts and active travel\-agent relationships.
• Verified business generated through sales outreach.
• Direct\-booking and enquiry\-conversion performance.
• OTA listing quality and distribution accuracy.
• Marketing campaign effectiveness and expenditure control.
• Timeliness and accuracy of reports.
• Guest reputation\-management performance.
• Completion of approved marketing initiatives.
• Successful implementation of repeatable systems for future properties.

Targets and incentive eligibility will be communicated separately by management.

16\. Required Candidate Profile

• Practical knowledge of digital marketing and sales execution.
• Good communication and negotiation skills.
• Ability to generate leads and follow up consistently.
• Familiarity with Google Business Profile, social media, WhatsApp Business and online booking platforms.
• Basic understanding of spreadsheets, sales reporting and marketing budgets.
• Organised working style with strong accountability and confidentiality.
• Hospitality, hotel sales, travel or service\-sector experience preferred.
• Willingness to coordinate with hotel teams, suppliers, clients and external agencies.

17\. Working Principles

The employee is expected to

• Focus on measurable business outcomes rather than activity alone.
• Maintain accurate records and report problems early.
• Propose practical solutions and follow through to completion.
• Work independently within defined authority.
• Protect company reputation, customer information and commercial interests.
• Follow approved SOPs and continuously improve processes.

• *Important:** This is a hands\-on executive position. The employee is expected to implement and coordinate marketing and sales activities directly, using external specialists where approved, rather than merely delegating work.

• *Approved by:** Group Management, Lovely Hospitality

Pay: ₹14,000\.00 \- ₹30,000\.00 per month

Benefits

• Cell phone reimbursement
• Food provided
• Internet reimbursement
• Leave encashment

Ability to commute/relocate

• Rishikesh, Uttarakhand: Reliably commute or planning to relocate before starting work (Preferred)

Education

• Higher Secondary(12th Pass) (Preferred)

Experience

• Hotel management: 3 years (Preferred)

Language

• English (Required)

Location

• Rishikesh, Uttarakhand (Preferred)

Shift availability

• Day Shift (Preferred)
• Night Shift (Preferred)
• Overnight Shift (Preferred)

Work Location: In person