If you're hiring a **Marketing Manager (Solar Industry)** in Hyderabad with **5–8 years of experience** and a salary range of **₹7–8 LPA**, here's a professional Job Description you can use:
Marketing Manager – Solar Industry
- *Location:** Hyderabad, Telangana
- *Experience:** 5–7 Years
- *Salary:** ₹7–8 LPA
- *Employment Type:** Full\-Time
We are seeking an experienced and results\-driven Marketing Manager with a strong background in the solar energy industry. The ideal candidate will be responsible for developing and executing marketing strategies to generate leads, increase brand awareness, and support business growth across residential, commercial, and industrial solar segments.
Key ResponsibilitiesMarketing Strategy \& Execution
- Develop and implement marketing plans aligned with company business objectives.
- Create and manage campaigns for rooftop solar, commercial solar, and EPC solutions.
- Identify target markets and customer segments to drive lead generation.
Lead Generation \& Business Support
- Generate qualified leads through digital marketing, events, channel partners, and promotional activities.
- Support the sales team with marketing collateral, presentations, and customer engagement initiatives.
- Track and optimize marketing campaigns to improve conversion rates.
Digital Marketing
- Manage website content, SEO, SEM, social media, and email marketing campaigns.
- Coordinate with agencies and vendors for online advertising and branding activities.
- Analyze campaign performance using analytics tools and prepare periodic reports.
Brand Management
- Strengthen brand visibility in the renewable energy and solar market.
- Develop brochures, case studies, product catalogs, and promotional materials.
- Ensure consistent brand messaging across all communication channels.
Market Research
- Monitor industry trends, competitor activities, government solar policies, and customer preferences.
- Identify new opportunities for market expansion and customer acquisition.
Events \& Partnerships
- Organize and participate in trade shows, exhibitions, solar expos, and industry events.
- Build relationships with channel partners, consultants, developers, and industry stakeholders.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Engineering, or related field.
- MBA in Marketing preferred.
- 5–8 years of marketing experience, with at least 3 years in the solar, renewable energy, electrical, EPC, or energy solutions industry.
Required Skills
- Strong understanding of the solar industry and renewable energy market.
- Expertise in lead generation and digital marketing.
- Knowledge of SEO, Google Ads, social media marketing, and CRM tools.
- Excellent communication and presentation skills.
- Strong analytical and campaign management capabilities.
- Ability to work independently and manage multiple projects.
Preferred Experience
- Experience in rooftop solar, commercial \& industrial (C\&I) solar, EPC projects, or renewable energy solutions.
- Exposure to B2B and channel partner marketing.
- Experience handling marketing budgets and ROI analysis.
Key Performance Indicators (KPIs)
- Qualified leads generated per month.
- Marketing campaign ROI.
- Brand awareness and engagement metrics.
- Website traffic and conversion rates.
- Support to sales revenue growth.
Pay: ₹700,000\.00 \- ₹800,000\.00 per year
Benefits
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
Ability to commute/relocate
- Hyderabad, Telangana (Hyderabad, Hyderabad District): Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s)
- Do you have solar related experience?
Experience
- solar rooftop: 5 years (Required)
Willingness to travel
Work Location: In person