Marketing Manager

• *Experience Required:** Minimum 3 Years
• *Salary:** Competitive, based on experience and qualifications
• *Department:** Marketing \& Business Development

• *Key Responsibilities**

• *1\. Marketing Strategy and Planning**

• Develop and implement comprehensive marketing strategies aligned with company objectives.
• Prepare monthly, quarterly, and annual marketing plans.
• Identify target audiences and potential business opportunities in Canadian and international markets.
• Conduct market research, competitor analysis, and industry trend assessments.
• Establish measurable marketing goals and performance indicators.
• Coordinate marketing initiatives across different company locations.

• *2\. Digital Marketing and Paid Advertising**

• Plan, manage, and optimize advertising campaigns through Google Ads, Meta Ads, and other digital marketing platforms.
• Develop strategies to generate high\-quality leads through paid and organic marketing.
• Monitor advertising budgets, campaign performance, cost per lead, and conversion rates.
• Conduct A/B testing to improve advertisement effectiveness.
• Implement remarketing and audience\-targeting strategies.
• Ensure advertising campaigns achieve agreed performance objectives.

• *3\. Social Media and Content Management**

• Oversee social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Supervise the creation of engaging social media posts, reels, videos, advertisements, and promotional materials.
• Develop content calendars and establish publishing schedules.
• Guide the social media team on content strategy, branding, and audience engagement.
• Review content quality and ensure consistency across all company platforms.
• Monitor social media performance and identify opportunities for improvement.

• *4\. Lead Generation and Sales Coordination**

• Develop marketing campaigns focused on generating qualified client inquiries.
• Coordinate with the sales team to ensure timely follow\-up of advertisement\-generated leads.
• Monitor lead quality, conversion rates, and customer acquisition costs.
• Improve lead management processes and CRM integration.
• Analyze the effectiveness of different lead\-generation channels.
• Work with management to develop strategies for increasing consultations and business opportunities.

• *5\. Brand Management and Business Promotion**

• Strengthen Walshken Group's brand presence across Canada and India.
• Maintain consistent branding across websites, advertisements, social media, and marketing materials.
• Develop promotional strategies for new offices, company services, and business expansion initiatives.
• Identify opportunities for partnerships, networking, and community engagement.
• Ensure all marketing materials maintain a professional and trustworthy company image.

• *6\. Team Leadership and Management**

• Supervise marketing executives, social media managers, content creators, graphic designers, and other marketing personnel.
• Assign daily responsibilities and monitor employee performance.
• Establish realistic targets and ensure timely completion of marketing projects.
• Conduct regular team meetings and performance reviews.
• Provide training, guidance, and support to marketing employees.
• Coordinate recruitment and onboarding of marketing personnel when required.

• *7\. Website Management, SEO and Online Presence**

• Oversee website content updates and digital brand presentation.
• Coordinate search engine optimization (SEO) initiatives to improve organic website traffic.
• Support search engine marketing (SEM) and landing page optimization.
• Monitor website traffic, inquiries, and conversion performance.
• Work with technical teams to improve website functionality and user experience.

• *8\. Marketing Analytics and Reporting**

• Track and analyze campaign performance using Google Analytics, Meta Ads Manager, CRM reports, and other marketing tools.
• Prepare detailed weekly and monthly marketing performance reports.
• Monitor lead generation, advertising expenses, conversion rates, and return on investment.
• Present marketing results and strategic recommendations to senior management.
• Identify underperforming campaigns and implement corrective measures.

• *9\. Budget Management**

• Prepare marketing budgets and allocate resources across advertising channels.
• Monitor advertising expenditure and ensure cost\-effective campaign execution.
• Evaluate marketing investments based on measurable business outcomes.
• Recommend budget adjustments based on performance and organizational priorities.

• *10\. International Team Coordination**

• Maintain regular communication with Canadian management regarding marketing strategies and business objectives.
• Coordinate campaigns targeting audiences in Canada, India, and other approved markets.
• Support the promotion of new branch locations and international business initiatives.
• Ensure marketing activities are aligned with company policies and management instructions.

• *11\. Marketing Compliance and Professional Standards**

• Ensure all advertisements and promotional materials are accurate, ethical, and consistent with applicable laws and advertising requirements.
• Coordinate with authorized Canadian immigration professionals for review of immigration\-related marketing content.
• Prevent misleading immigration claims, false guarantees, or unauthorized immigration advice.
• Protect confidential client information and obtain appropriate consent before publishing testimonials or client\-related materials.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
• **Minimum 3 years of relevant marketing experience**, preferably including team leadership or campaign management responsibilities.
• Proven experience managing digital marketing campaigns and generating qualified leads.
• Strong knowledge of Google Ads, Meta Ads Manager, SEO, and social media marketing.
• Experience managing advertising budgets and measuring campaign performance.
• Familiarity with Google Analytics, CRM software, and marketing automation tools.
• Excellent communication, leadership, and organizational skills.
• Strong analytical and problem\-solving abilities.
• Proficiency in Microsoft Office, Google Workspace, and marketing reporting tools.
• Excellent written and verbal communication skills in English and Hindi.
• Ability to coordinate with international teams and manage multiple marketing projects.

Preferred Qualifications

• Experience in immigration consultancy, education consultancy, legal services, or professional services marketing.
• Experience managing marketing teams and multiple advertising accounts.
• Knowledge of the Canadian market and international lead\-generation strategies.
• Familiarity with AI\-powered marketing tools, including ChatGPT, Gemini, and other content creation platforms.
• Experience with lead\-generation funnels, CRM integration, and marketing automation.
• Demonstrated ability to improve lead conversion rates and marketing return on investment.

• *Key Performance Indicators (KPIs)**

The Marketing Manager's performance will be evaluated based on

• Number and quality of leads generated.
• Advertising campaign performance and cost per qualified lead.
• Lead\-to\-consultation and lead\-to\-client conversion rates.
• Social media growth, engagement, and brand visibility.
• Website traffic and conversion performance.
• Marketing budget management and return on investment.
• Team productivity and completion of assigned marketing activities.
• Achievement of monthly and quarterly marketing objectives.
• Accuracy and timeliness of management reports.

Pay: ₹12,000\.00 \- ₹57,000\.00 per month

Work Location: In person