Marketing Specialist

What This Role Actually Means

As a **Marketing Specialist**, your main goal is to help the company attract potential customers, increase brand awareness, and generate sales opportunities (leads).

You would likely be responsible for

1\. Developing Marketing Strategies

• Creating marketing campaigns to promote products or services.
• Identifying target customers.
• Planning how to reach those customers through digital channels.
• Tracking campaign performance and making improvements.

• *Example:** If the company launches a new software product, you might create:

• A social media campaign
• Google Ads
• Email marketing campaigns
• Website content
• Product launch materials

2\. Brand Awareness

Brand awareness means getting people to recognize and trust the company.

Activities may include

• Managing social media accounts
• Publishing blogs and articles
• Running advertising campaigns
• Creating videos and marketing materials
• Participating in events or conferences

• *Goal:** Make the company's name familiar to potential customers.

3\. Lead Generation

A lead is a potential customer who has shown interest in the company's product or service.

You may

• Create landing pages
• Run Facebook, LinkedIn, or Google Ads
• Develop email campaigns
• Organize webinars or events
• Collect customer information for the sales team

• *Success Metric:** "How many qualified leads did the campaign generate?"

4\. In\-Person Client Meetings

This is an interesting part of the description.

You may

• Meet prospective clients
• Understand customer needs
• Present products or services
• Gather customer feedback
• Support sales discussions

This means the role is not purely digital marketing. It includes a customer\-facing component.

Job Types: Full\-time, Part\-time, Internship

Pay: From ₹250,000\.00 per year

Benefits

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person