Martech Executive at Backdropsource — Noida | Apply 2026 | 3rangaB
Martech Executive
BackdropsourceUP, IN1d ago Full-timevia indeed
Required Skills
google adsjavascript
Job Description
- *Position:** MarTech Executive
- *Experience:** 1–3 Years
- *Location:** \[Location]
- *Department:** Marketing
Key Responsibilities
- Manage and optimize marketing technology platforms including CRM, GA4, GTM, Meta Pixel, and marketing automation tools.
- Implement and maintain website, conversion, and event tracking across digital channels.
Create dashboards and reports to monitor campaign performance and customer journeys.
Ensure accurate attribution and data flow between marketing platforms.Support lead management, audience segmentation, and marketing automation workflows.Collaborate with marketing, analytics, and development teams to improve tracking and campaign effectiveness.Conduct audits of tracking setups and recommend improvements.Required Skills
- Hands\-on experience with **Google Tag Manager (GTM)** and **Google Analytics 4 (GA4\)**.
- Knowledge of **Meta Pixel**, **Google Ads Conversion Tracking**, and attribution models.
- Familiarity with CRM and marketing automation platforms.
- Strong analytical and problem\-solving skills.
- Basic understanding of JavaScript, data layers, and website tracking implementation.
Preferred Qualifications
- Experience with Looker Studio, BigQuery, or similar reporting tools.
- Understanding of eCommerce tracking and customer lifecycle analytics.
Qualification
- Bachelor's degree in Marketing, Digital Marketing, Analytics, Computer Science, or a related field.
- *Experience:** 1–3 years in MarTech, Digital Analytics, Marketing Operations, or a similar role.
Pay: ₹45,000\.00 \- ₹50,000\.00 per month
Job Overview
- Job type
- Full-time
- Work mode
- On-site
- Location
- Noida
- Posted
- 1d ago
- Source
- Indeed