Media Planning - Performance Marketing Manager (Digital Marketing Agency Experienced)

• **Develop and execute media strategies** across paid digital channels including Google Ads, Meta Ads, LinkedIn, YouTube, Programmatic, and other performance platforms.
• **Plan, manage, and optimize advertising budgets** to maximize ROI, ROAS, lead generation, conversions, and customer acquisition.
• **Create comprehensive media plans** based on client objectives, target audience insights, market trends, and competitive analysis.
• **Monitor campaign performance daily** and implement optimization strategies to improve KPIs such as CPC, CPL, CPA, CTR, and conversion rates.
• **Lead performance marketing campaigns** across multiple client accounts while ensuring timely delivery and achievement of campaign goals.
• **Analyze campaign data and generate actionable insights** through platforms such as Google Analytics 4, Looker Studio, Meta Business Manager, and Google Ads.
• **Collaborate with creative, content, and account management teams** to develop high\-performing ad creatives, landing pages, and campaign assets.
• **Prepare client reports and presentations**, showcasing campaign performance, insights, recommendations, and future growth opportunities.
• **Stay updated with industry trends, platform updates, and emerging advertising technologies** to maintain a competitive advantage for clients.
• **Mentor and manage junior performance marketing executives**, ensuring best practices, process adherence, and continuous team development.

Job Types: Full\-time, Permanent

Pay: Up to ₹1,535,696\.05 per year

Application Question(s)

• What is your Current CTC ?
• What is your Expected CTC ?
• What is your Notice Period ?

Work Location: In person