Nutrition Content Creator & Strategist

• *About Noguilt:**

Noguilt is a multi\-brand wellness group dedicated to transforming lives through personalized diet, fitness, and lifestyle programs. Alongside its core services, the company operates a growing nutraceutical portfolio offering health\-focused products such as teas, chocolates, proteins, GLP\-1 capsules, and is expanding into injectable solutions. Backed by a team of qualified doctors , nutritionists, fitness experts, and behavioral coaches, Noguilt combines science\-driven approaches with technology and empathetic support to deliver sustainable outcomes.

• *About the role:**We’re looking for a **Nutrition Content Creator \& Strategist** who can turn everyday or even complex health, wellness, and nutrition topics into engaging, entertaining, and scroll\-stopping content.This role blends **nutrition expertise with content creativity**. You’ll be responsible for creating relatable, informative, and culturally relevant content that simplifies health and diet concepts through storytelling, trends, humor, and strong on\-camera communication across formats like Reels, ads, and social media posts. We’re specifically looking for someone who has a **solid understanding of nutrition, dietetics, or wellness**, combined with **strong content creation skills and a confident camera presence** that helps build audience trust and engagement.

• *Specifically, this role will involve:**

• Creating engaging, witty, and original content for social media platforms.
• Turning nutrition, wellness, and lifestyle topics into fun, relatable, and educational narratives.
• Simplifying diet, health, and wellness concepts into easy\-to\-understand, highly engaging content.
• Conceptualizing and appearing in short\-form video content (Reels, ads, educational videos, social snippets).
• Planning and scheduling content strategically for maximum reach and engagement.
• Using relevant trends, hashtags, hooks, and audio formats to increase visibility and performance.
• Staying updated with social media trends, memes, and digital culture.
• Collaborating with internal teams for content approvals, execution, and brand alignment.
• Driving audience engagement through storytelling, relatability, humor, and authentic communication.
• Monitoring content performance and optimizing strategies based on insights.

• *Ideal candidate will have:**

• **1–2 years of experience** in D2C brands, preferably within health, wellness, nutrition, fitness, or lifestyle sectors.
• Strong understanding of **nutrition, dietetics, wellness, or healthy lifestyle practices**.
• Excellent content writing and storytelling skills with a natural, relatable tone.
• Strong on\-camera confidence and the ability to communicate wellness concepts in an engaging, audience\-friendly way.
• A polished, presentable, and professional personality suited for creator\-led content.
• Strong creative instincts with a natural sense of humor and relatability.
• Deep understanding of memes, trends, and social media timing.
• Ability to create content that instantly grabs attention and encourages engagement.
• A “viral mindset” — someone who instinctively understands what content is likely to perform online.
• Strong observational skills and audience empathy in content creation.

• *Qualifications:**

• Bachelor’s degree in **Nutrition, Dietetics, Marketing, Communications, Journalism**, or a related field (preferred).
• Portfolio showcasing engaging, educational, creator\-led, or viral content will be highly preferred.
• Prior experience creating **nutrition, wellness, fitness, or health\-related content** is a strong plus.
• Experience in personal branding, creator\-led content, or appearing in videos is an added advantage.

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Work Location: In person