PAID MEDIA BUYER – GOOGLE ADS & FACEBOOK/INSTAGRAM ADS

PAID MEDIA BUYER – GOOGLE ADS \& FACEBOOK/INSTAGRAM ADS

ABOUT THE ROLE

We are looking for a hands\-on Paid Media Buyer who can independently set up, launch, monitor, and optimize paid advertising campaigns on Google Ads and Meta Ads.

This position is specifically focused on campaign execution and day\-to\-day advertising management. We are looking for someone who has personally worked inside advertising platforms, managed campaign budgets, tested different strategies, and used performance data to improve results.

This is not a general social media, content creation, or marketing coordination role. Practical paid advertising experience is essential.

KEY RESPONSIBILITIES

● Set up and launch campaigns directly in Google Ads and Meta Ads Manager.

● Build campaign structures, configure targeting, select bidding strategies, and manage advertising placements.

● Manage daily campaign operations, including budget adjustments, bid optimization, and performance monitoring.

● Create and manage Google Search, Display, Shopping, or Performance Max campaigns where relevant to business objectives.

● Set up and optimize Meta prospecting, retargeting, and remarketing campaigns.

● Test audiences, ad creatives, copy, placements, and campaign settings to identify effective combinations.

● Monitor ROAS, CPA, CPC, CTR, conversion rates, and other relevant performance metrics.

● Investigate underperforming campaigns and implement practical optimization measures.

● Manage advertising spend responsibly and identify opportunities to improve acquisition efficiency.

● Check conversion tracking and work with relevant team members to resolve measurement issues.

● Maintain campaign records and prepare regular performance reports.

● Provide clear explanations of campaign decisions, optimization actions, and results.

REQUIRED EXPERIENCE

● Hands\-on experience setting up and managing campaigns directly in Google Ads and Meta Ads Manager.

● Practical knowledge of campaign structures, audience targeting, bidding, budgets, and optimization.

● Experience reading advertising reports and making changes based on campaign performance.

● Understanding of conversion tracking, remarketing, and advertising attribution.

● Familiarity with Google Analytics 4, Meta Pixel, and conversion measurement.

● Ability to work independently and manage multiple campaigns accurately.

● Strong analytical thinking and attention to detail.

WHO SHOULD APPLY

● Paid Media Buyers with direct campaign management experience.

● Google Ads Specialists who have personally configured and optimized campaigns.

● Meta Ads Specialists with practical Facebook and Instagram advertising experience.

● Performance Marketing Specialists who actively manage campaigns rather than only supervise strategy.

● Freelancers or agency professionals who can clearly explain their individual contribution to advertising results.

NOT THE RIGHT FIT

● Candidates whose experience is limited to organic social media posting.

● Content creators without hands\-on paid advertising experience.

● General marketing professionals who have never personally managed advertising campaigns.

● Candidates who have only coordinated agencies or outsourced advertising work without operating the platforms themselves.

APPLICATION REQUIREMENTS

Please answer the following questions in your application.

● Which platforms have you personally operated: Google Ads, Meta Ads Manager, or both?

● Which campaign types have you set up and managed yourself?

● What approximate monthly advertising budget have you personally managed?

● Which campaign metrics do you use to evaluate performance, and how do you optimize them?

● Describe one campaign you personally improved, including the initial problem, the actions you took, and the measurable outcome.

● Are you comfortable completing a practical, job\-related advertising assessment during the interview process?

WHAT WE OFFER

● An opportunity to work directly on paid advertising campaigns.

● Responsibility for campaign execution, testing, and optimization.

● A performance\-focused working environment.

● Compensation based on relevant experience, skills, and responsibilities.

● Opportunities to develop expertise in paid acquisition and campaign management.

Candidates must be able to demonstrate practical knowledge of paid advertising platforms and explain the work they have personally performed.

Pay: ₹120,000\.00 \- ₹180,000\.00 per month

Work Location: Remote