Job Description

Paid Media Specialist – Job DescriptionJob Title

*Paid Media Specialist**

Job Summary

We are looking for a results\-driven Paid Media Specialist to plan, execute, monitor, and optimize digital advertising campaigns across multiple paid media platforms. The ideal candidate should have strong hands\-on experience in Google Ads and Meta Ads, along with excellent analytical and reporting skills to drive campaign performance and business growth.

Key Responsibilities

Plan, execute, and optimize paid marketing campaigns across Google Ads and Meta Ads platforms.
Monitor campaign performance and ensure achievement of KPIs such as CTR, CPC, CPM, Conversion Rate, ROAS, and lead generation targets.
Conduct keyword research, audience targeting, ad copy testing, and campaign optimization for maximum performance.
Analyze campaign data and generate actionable insights to improve campaign efficiency and ROI.
Prepare daily, weekly, and monthly performance reports using Excel and presentation decks in PowerPoint.
Coordinate with internal teams including creative, content, and client servicing for campaign execution.
Manage budgets, bidding strategies, and campaign pacing effectively.
Stay updated with the latest digital advertising trends, platform updates, and best practices.
Handle multiple campaigns and priorities in a fast\-paced environment while maintaining attention to detail.

Required Skills \& Qualifications

Hands\-on expertise in **Google Ads** and **Meta Ads** (mandatory).
Exposure to **LinkedIn Ads** will be an added advantage.
Strong understanding of paid media metrics including **CTR, CPC, CPM, Conversion Rate, ROAS**, and campaign performance analysis.
Excellent **Excel skills** for reporting, data analysis, and dashboard management.
Good **PowerPoint skills** for campaign reviews and client/internal presentations.
Strong analytical mindset with excellent reasoning and problem\-solving abilities.
Good communication, coordination, and stakeholder management skills.
Ability to manage multiple priorities and work efficiently in a fast\-paced environment.

Preferred Experience

Bachelor’s degree in Marketing, Business, Advertising, or a related field.
2–5 years of experience in performance marketing or paid media management.
Experience handling lead generation, e\-commerce, or brand awareness campaigns is preferred.

Key Competencies