Paid Media Specialist (Google & Meta Ads)

• *Location:** Phase\-8B, Mohali (On\-site)
• *Experience \- 3 to 4 Years**
• *Employment Type:** Full\-Time
• *Shift:** Day Shift (6:00 AM – 3:00 PM)
• *Interview Mode:** Face\-to\-Face

• *Role Overview**

We are seeking a performance\-oriented **Paid Media Specialist** with solid experience in managing Google and social media advertising campaigns. This role requires someone who can independently handle end\-to\-end campaign execution—from strategy to optimization—while delivering measurable results in lead generation and ROI.

• *What You’ll Be Doing**

• Design, launch, and manage paid campaigns across multiple platforms, including:
• Google Ads (Search, Display, Video, Performance Max)
• Social platforms (Facebook \& Instagram Ads)
• Conduct detailed keyword research, audience profiling, and competitor benchmarking
• Continuously monitor and improve campaign performance based on key metrics such as conversions and acquisition cost
• Implement and manage tracking systems using tools like Google Tag Manager, GA4, and Meta Pixel
• Plan and execute remarketing strategies to re\-engage potential customers
• Analyze campaign data and prepare actionable performance reports
• Run experiments (A/B testing) on creatives, ad copy, and landing pages to improve results
• Coordinate with design and content teams for high\-performing ad creatives
• Manage advertising budgets effectively and scale campaigns based on performance
• Stay informed about platform updates, new features, and advertising policies

• *What We’re Looking For**

• 2–4 years of hands\-on experience in paid advertising
• Strong working knowledge of Google Ads and Meta Ads platforms
• Understanding of bidding models such as CPC, CPA, and ROAS\-based strategies
• Experience in audience segmentation and funnel\-based marketing approaches
• Practical knowledge of:
• Google Analytics (GA4\)
• Google Tag Manager
• Conversion tracking setup
• Ability to interpret campaign data and make informed optimization decisions
• Familiarity with landing page performance and conversion improvement techniques
• Clear communication and reporting skills

• *Good to Have**

• Degree in Marketing, Business, or a related discipline
• Experience working with lead generation or service\-based businesses
• Google Ads certification
• Exposure to tools like SEMrush, Ahrefs, or similar platforms
• Basic understanding of SEO and conversion rate optimization

• *Success Metrics**

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click\-Through Rate (CTR)
• Lead quality and consistency

Job Types: Permanent, Full\-time

Pay: ₹30,000\.00 \- ₹45,000\.00 per month

Education

• Bachelor's (Preferred)

Experience

• Google Ads / Meta Ads: 3 years (Preferred)

Shift availability

• Day Shift (Preferred)

Work Location: In person