*About InvPrp** InvPrp is an AI\-powered interview preparation platform that helps job seekers crack interviews through: * **AI Interview Roadmaps** — paste a job description and get a personalized study plan * **Audio Mock Interviews** — record answers and get AI feedback on relevance, grammar, clarity * **Resume Analyzer** — ATS compatibility score and improvement tips * **LinkedIn Analyzer** — profile optimization for recruiter visibility * **Free SEO Tools** — 6 free career tools with 24h usage limits * **Coin Economy / Gamification** — earn coins via ads, streaks, referrals, coupons **Platforms:** Web, Android, iOS **Monetization:** Freemium on Android/Web, Subscription\-only on iOS ($49\.99/mo or $299\.99/yr) **Social Accounts:** Instagram (@invprp), YouTube (@invprp), Reddit, LinkedIn, App Store \& Play Store reviews **About the Role** You will own InvPrp's social media presence and community engagement. This is not a "post pretty pictures" role. You will drive measurable growth: downloads, website visits, and active community engagement. You will create platform\-specific strategies, execute daily engagement, handle customer support across channels, and document everything. You will report directly to the founder. **This role is for you if:** * You live on social media and understand what makes content perform on each platform * You can write replies that turn angry users into fans * You think in metrics, not just aesthetics * You are organized enough to document daily activity without being asked * You want a performance\-heavy role where your bonus depends on real growth **This role is NOT for you if:** * You think social media is only about "brand awareness" with no accountability for downloads * You need to be told what to post every day * You cannot handle negative comments or app store reviews professionally * You are uncomfortable sharing daily progress publicly in a Discord channel **Responsibilities** 1\. Social Media Strategy \& Management (40% of time) * Own the content strategy for Instagram, YouTube, Reddit, and LinkedIn * Create a weekly content calendar with platform\-specific formats: * **Instagram:** Reels, carousels, stories, memes * **YouTube:** Shorts, long\-form scripts, community posts * **Reddit:** Value\-first posts in r/jobs, r/careerguidance, r/cscareerquestions * **LinkedIn:** Professional posts, founder spotlights, user testimonials * Post consistently (minimum 5x/week on Instagram, 3x/week on YouTube Shorts, daily Reddit engagement) * Maintain brand voice across all platforms 2\. Community Engagement \& Support (30% of time) * Reply to **minimum 100 comments/day** across all accounts combined (Instagram, YouTube, Reddit, LinkedIn, app store reviews) * Handle DMs and email support professionally and promptly * Turn negative reviews into constructive conversations * Identify and escalate bugs or feature requests to the product team * Build relationships with active community members and micro\-influencers 3\. App Store Review Management (15% of time) * Monitor and reply to App Store and Play Store reviews daily * Categorize feedback (bug reports, feature requests, praise, complaints) * Share weekly review summary with founder * Use review insights to inform content strategy (e.g., "How to use Resume Analyzer" video if users are confused) 4\. Documentation \& Reporting (15% of time) * **Daily:** Post activity log \+ engagement metrics in Discord channel * **Daily:** Record screen sessions of key activities (posting, replying, analytics review) * **Weekly:** Full review — what worked, what didn't, next week's plan * **Monthly:** Comprehensive report — downloads, visits, engagement rate, sentiment analysis, growth trends * Maintain a shared spreadsheet with all metrics, content calendar, and feedback log Compensation Component Details Base Pay ₹5,000 – ₹10,000/month (based on experience and proof of work) Performance Bonus Eligible when monthly targets are hit: 10,000\+ downloads (App Store \+ Play Store) AND 100,000\+ unique website visits Content Creation Incentive Extra payment per approved creation: Reel (₹X), Carousel (₹X), YouTube Short script (₹X), Long\-form video script (₹X) — TBD based on qualityBonus Structure Tiered — exact amounts discussed post\-hire based on baseline metrics **Example:** If you hit 12,000 downloads and 120K visits in a month, you unlock a performance bonus of ₹10,000 on top of your base \+ creation incentives. **Perks:** * Flexible hours (async\-friendly, results\-oriented) * Canva Pro access * Direct mentorship from founder * Certificate \+ LinkedIn recommendation on successful completion * Potential to grow into **full\-time Growth Marketing** role Who We Are Looking For (Must\-Have) * 6\+ months of hands\-on social media management experience (personal projects, internships, freelance count) * Proof of growing an account or community — show numbers, not just claims * Can write engaging copy in English \+ comfortable with Hindi for Indian market content * Organized and documentation\-obsessed — you track everything without being asked * Thick skin — you can handle trolls, negative reviews, and frustrated users professionally * Owns a smartphone \+ laptop \+ stable internet Nice\-to\-Have * Basic Canva / CapCut skills for quick creative production * Experience with Discord community management * Familiarity with Google Analytics, Meta Business Suite, or YouTube Studio * Has used or is familiar with interview prep / EdTech products * Understanding of SEO and how social drives organic traffic Red Flags (Auto\-Reject) * Resume says "social media enthusiast" but no links to accounts managed * Cannot explain the difference between reach and engagement * Unwilling to document daily work or share progress publicly * Gives generic answers like "I will post viral content" \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **⚡ Candidate Challenge — Required** \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- This challenge tests your platform understanding, copywriting, and community instincts. Task 1: Platform Strategy (30 minutes) Pick **2 platforms** from Instagram, YouTube, Reddit, and LinkedIn. For each: * Write **1 week's content calendar** (5 posts for Instagram, 3 for YouTube, or 5 Reddit posts) * Explain **why this platform** matters for InvPrp specifically * Describe **1 engagement tactic** unique to this platform (not generic "reply to comments") Task 2: Copywriting \& Community Management (20 minutes) **A.** Write **3 Instagram captions** for these scenarios: * A reel showing the Resume Analyzer feature * A carousel titled "5 mistakes killing your LinkedIn profile" * A story poll asking users about their biggest interview fear **B.** Reply to this **negative Play Store review**: "App is good but coins…