Performance Marketer

• *Performance Marketer**

• *Company:** GroMatrix

• *Department:** Performance Marketing

• *Location:** Hosur

• *Employment Type:** Full\-Time

• *Work Mode:** On\-site

• *About the Role**

GroMatrix is looking for a **performance marketer** to plan, launch, monitor, and optimize paid digital campaigns across client accounts.

You will work across platforms such as **Meta Ads and Google Ads** and collaborate with our Growth Strategy, Creative, Web/CRO, CRM \& Automation, and Growth Intelligence teams.

This role is not simply about launching advertisements.

Your responsibility is to understand how advertising spend moves through the complete funnel:

• *Ad → Click → Lead → Qualified Lead → Conversion → Revenue**

and continuously improve that performance.

• *What You Will Own**

Your primary ownership will be

• *Paid Media \+ Campaign Execution \+ Budget Management \+ Performance Monitoring \+ Optimization \+ Testing \+ Scaling**

• *Key Responsibilities**

• Plan paid advertising campaigns based on approved marketing strategy.
• Set up and manage Meta Ads and Google Ads.
• Configure audiences, budgets, campaigns, and conversion objectives.
• Conduct campaign readiness checks before launch.
• Ensure tracking and conversions are functioning correctly.
• Monitor campaign performance daily.
• Track spend, CTR, CPC, CPL, CPA, conversion rate, and ROAS where relevant.
• Manage advertising budgets.
• Optimize campaigns based on performance data.
• Analyze audience performance.
• Analyze keyword and search term performance.
• Monitor lead quality.
• Identify campaign and funnel issues.
• Conduct A/B testing.
• Test different audiences, creatives, offers, and formats.
• Identify creative fatigue.
• Coordinate new creative requirements with the Creative team.
• Coordinate landing\-page improvements with Web \& CRO.
• Coordinate lead flow and attribution requirements with CRM \& Automation.
• Work with Sales / Revenue Operations to understand lead quality and sales conversion.
• Prepare weekly and monthly performance reports.
• Recommend when campaigns should be optimized, paused, or scaled.

• *Campaign Flow**

You will help manage

• *Campaign Objective**

↓

• *Audience \+ Offer**

↓

• *Creative**

↓

• *Landing Page / Lead Form**

↓

• *Tracking**

↓

• *Campaign Launch**

↓

• *Performance Monitoring**

↓

• *Conversion Analysis**

↓

• *Optimization**

↓

• *Testing**

↓

• *Scaling**

• *Paid Platforms**

Depending on client requirements, you may work with

• Meta Ads
• Google Search Ads
• Google Performance Max
• YouTube Ads
• Display / Remarketing
• LinkedIn Ads
• Other relevant advertising channels

• *Performance \& Funnel Thinking**

We expect the Performance Marketer to look beyond platform metrics.

For example

A campaign generating cheap leads is not necessarily successful if those leads do not become qualified opportunities.

You should gradually understand

• *Ad Spend → Lead → Qualified Lead → Appointment → Customer → Revenue**

and use this information to improve campaign quality.

• *Creative Collaboration**

You will work closely with our creative lead and creative team.

You will provide information such as

• Winning creatives
• Low\-performing creatives
• Best\-performing hooks
• Audience response
• Creative fatigue
• Required variations

This allows our creative team to produce stronger performance\-focused assets.

• *Conversion \& Tracking**

You should be comfortable working with or understanding

• Meta Pixel
• Google Ads conversions
• GA4
• UTM tracking
• Form conversions
• CRM lead flow
• Attribution

Technical implementation may be supported by our Web and Automation teams.

• *Budget Management**

You will monitor

• Daily spend
• Monthly spend
• Cost per result
• Budget utilization
• Campaign efficiency

You should be able to recommend where budgets should be

• *Reduced → Reallocated → Maintained → Scaled**

based on data.

• *Testing \& Optimization**

You should continuously look for opportunities to test

• Audience
• Creative
• Copy
• Offer
• CTA
• Landing page
• Campaign structure

Testing should create learnings that improve future campaigns.

• *What We Are Looking For**

We are looking for someone who is

• Strong with numbers and data.
• Comfortable managing advertising platforms.
• Analytical.
• Curious about customer behavior.
• Good at identifying performance problems.
• Comfortable working with budgets.
• Detail\-oriented.
• Strong with campaign monitoring.
• Able to work with multiple teams.
• Interested in funnels, conversion, and business growth.

• *Preferred Knowledge**

Experience or knowledge in

• Meta Ads
• Google Ads
• Performance Marketing
• Paid Media
• Lead Generation
• Campaign Optimization
• Conversion Tracking
• GA4
• Google Tag Manager
• Funnel Analysis
• Landing Pages
• CRM
• A/B Testing
• Marketing Analytics

Experience managing lead\-generation campaigns for service or B2B businesses will be an advantage.

• *Key Performance Areas**

Your performance may be evaluated through

• Campaign performance
• CPL / CPA
• Qualified lead quality
• Conversion rates
• Budget efficiency
• ROAS where applicable
• Campaign launch accuracy
• Tracking accuracy
• Optimization quality
• Testing
• Reporting
• Scaling decisions

• *Who Will Fit This Role?**

You may be a strong fit if you naturally ask

• *Why did CPL increase?**

• *Which audience actually converts?**

• *Which creative is producing better leads?**

• *Is tracking working correctly?**

• *What happens after the lead enters CRM?**

• *Where are users dropping from the funnel?**

• *Should we optimize this campaign or stop it?**

• *Is there enough data to scale?**

At GroMatrix, performance marketing is not just about **running ads**.

It is about turning **advertising investment into measurable acquisition, conversion, and revenue growth.**

• *\#UrgentHiring** **\#PerformanceMarketing** **\#DigitalMarketingJobs** **\#GoogleAds** **\#MetaAds** **\#Gromatrix** **\#HosurJobs** **\#Krishnagirijobs** **\#Bengalurujobs** **\#Experience**

Pay: ₹350,000\.00 \- ₹420,000\.00 per year

Benefits

• Health insurance
• Provident Fund

Ability to commute/relocate

• Hosur, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience

• Performance marketing: 2 years (Preferred)

Language

• Tamil (Preferred)

Location

• Hosur, Tamil Nadu (Preferred)

Willingness to travel

• 100% (Preferred)

Work Location: In person