Performance Marketer

• *Job Title: Performance Marketing Executive**

• *Experience:** Minimum 2 Years
• *Location:** Remote
• *Shift:** 5PM to 2:30AM (IST)

• *About the Role:**

We are looking for a data\-driven **Performance Marketing Executive** to plan, execute, and optimize paid marketing campaigns across multiple digital platforms. The ideal candidate should have hands\-on experience in driving measurable results, improving ROI, and scaling campaigns.

• *Key Responsibilities:**

• Plan and execute performance marketing campaigns across platforms like Meta Ads (Facebook \& Instagram), and LinkedIn Ads
• Optimize campaigns to achieve KPIs such as CPL, CPA, ROAS, and conversions
• Conduct keyword research, audience targeting, and competitor analysis
• Monitor campaign performance and provide actionable insights
• A/B test creatives, landing pages, and ad copies to improve performance
• Manage budgets and ensure efficient allocation of spend
• Collaborate with design and content teams for high\-performing creatives
• Generate regular reports and dashboards for performance tracking

• *Requirements:**

• Minimum **2\+ years of experience** in performance marketing
• Strong knowledge of Facebook Ads Manager, and analytics tools (Google Analytics, Tag Manager)
• Experience in campaign optimization and scaling
• Understanding of conversion tracking, pixels, and attribution models
• Analytical mindset with strong data interpretation skills
• Good communication and reporting skills

• *Good to Have:**

• Experience with LinkedIn Ads or other paid channels
• Knowledge of CRO (Conversion Rate Optimization)
• Basic understanding of SEO and landing page optimization

• *Why Join Us:**

• Opportunity to work on diverse global campaigns
• Flexible/remote work environment
• Growth\-driven and collaborative culture

Pay: ₹25,000\.00 \- ₹50,000\.00 per month

Benefits

• Paid time off
• Work from home

Work Location: Remote