Performance Marketing Executive

• *Paid Media Specialist**

Job Summary

We are looking for a results\-driven Paid Media Specialist to plan, execute, monitor, and optimize digital advertising campaigns across multiple paid media platforms. The ideal candidate should have strong hands\-on experience in Google Ads and Meta Ads, along with excellent analytical and reporting skills to drive campaign performance and business growth.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads and Meta Ads platforms.
• Monitor campaign performance and ensure achievement of KPIs such as CTR, CPC, CPM, Conversion Rate, ROAS, and lead generation targets.
• Conduct keyword research, audience targeting, ad copy testing, and campaign optimization for maximum performance.
• Analyze campaign data and generate actionable insights to improve campaign efficiency and ROI.
• Prepare daily, weekly, and monthly performance reports using Excel and presentation decks in PowerPoint.
• Coordinate with internal teams including creative, content, and client servicing for campaign execution.
• Manage budgets, bidding strategies, and campaign pacing effectively.
• Stay updated with the latest digital advertising trends, platform updates, and best practices.
• Handle multiple campaigns and priorities in a fast\-paced environment while maintaining attention to detail.

Required Skills \& Qualifications

• Hands\-on expertise in **Google Ads** and **Meta Ads** (mandatory).
• Exposure to **LinkedIn Ads** will be an added advantage.
• Strong understanding of paid media metrics including **CTR, CPC, CPM, Conversion Rate, ROAS**, and campaign performance analysis.
• Excellent **Excel skills** for reporting, data analysis, and dashboard management.
• Good **PowerPoint skills** for campaign reviews and client/internal presentations.
• Strong analytical mindset with excellent reasoning and problem\-solving abilities.
• Good communication, coordination, and stakeholder management skills.
• Ability to manage multiple priorities and work efficiently in a fast\-paced environment.

Preferred Experience

• Bachelor’s degree in Marketing, Business, Advertising, or a related field.
• 2–5 years of experience in performance marketing or paid media management.
• Experience handling lead generation, e\-commerce, or brand awareness campaigns is preferred.

Key Competencies

• Performance Marketing
• Campaign Optimization
• Data Analysis \& Reporting
• Budget Management
• Strategic Thinking
• Attention to Detail
• Time Management
• Team Collaboration

Pay: ₹40,000\.00 \- ₹50,000\.00 per month

Benefits

• Provident Fund

Work Location: In person