We are seeking a Performance Marketing Executive to drive lead generation and business growth through data\-driven digital marketing campaigns. The ideal candidate should have hands\-on experience managing paid advertising campaigns and optimizing performance across multiple platforms.
*Key Responsibilities**
Plan, execute, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
Monitor campaign performance and manage budgets to maximize ROI.
Conduct keyword research, audience targeting, and competitor analysis.
Track key metrics such as CPC, CPL, CPA, ROAS, and conversion rates.
Collaborate with design and content teams to create effective ad creatives and landing pages.
Prepare regular performance reports and provide actionable insights.
*Requirements**
2–5 years of experience in Performance Marketing.
Proficiency in Google Ads, Meta Ads Manager, and Google Analytics.
Strong understanding of lead generation, conversion tracking, and campaign optimization.
Analytical mindset with excellent communication skills.