Performance Marketing Executive

• *Job Summary**

The Performance Marketing Executive is responsible for planning, executing, and optimizing digital marketing campaigns across various paid channels to drive leads, conversions, and revenue growth. The role focuses on data\-driven marketing strategies, campaign performance analysis, budget management, and continuous optimization to achieve business objectives and maximize return on investment (ROI).

• *Key Responsibilities**

• Plan, launch, and manage paid advertising campaigns across platforms such as Google Ads, Meta (Facebook \& Instagram), LinkedIn, and other digital channels.
• Monitor campaign performance and optimize targeting, bidding, creatives, and budgets to improve results.
• Track and analyze key performance metrics including CPC, CPA, CTR, ROAS, and conversion rates.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Collaborate with content, design, and marketing teams to develop high\-performing ad creatives and landing pages.
• Manage advertising budgets and ensure efficient allocation of marketing spend.
• Generate regular performance reports and provide actionable insights for improvement.
• Implement A/B testing strategies to enhance campaign effectiveness.
• Stay updated with digital marketing trends, platform updates, and industry best practices.
• Support lead generation, customer acquisition, and brand growth initiatives.

• *Skills Required**

• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid media platforms.
• Proficiency in campaign tracking and analytics tools such as Google Analytics and Google Tag Manager.
• Understanding of conversion tracking, attribution models, and marketing funnels.
• Strong analytical and problem\-solving skills.
• Experience with A/B testing and campaign optimization techniques.
• Knowledge of SEO, SEM, remarketing, and audience targeting strategies.
• Excellent communication and reporting skills.
• Ability to manage multiple campaigns and meet deadlines.

• *Qualification**

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1 years of experience in Performance Marketing, Digital Marketing, or Paid Media Management.
• Hands\-on experience managing paid advertising campaigns with measurable results.
• Familiarity with marketing automation and CRM tools is an advantage.
• Google Ads, Google Analytics, Meta Blueprint, or other relevant certifications are preferred.
• Strong understanding of digital marketing KPIs and ROI\-driven campaign management.

Work Location: In person