- *Company:** BrandGap
- *Location:** Faridabad, Haryana (Hybrid)
- *Job Type:** Full\-Time
About BrandGap
BrandGap is a branding, ecommerce, marketing, and growth consultancy helping businesses scale through strategic branding, performance marketing, ecommerce growth, and digital transformation. We work with startups, D2C brands, healthcare businesses, and service companies to generate measurable business results through data\-driven marketing.
We are looking for an experienced **Performance Marketing Executive** with strong expertise in **Meta Ads (Facebook \& Instagram Ads)**. The ideal candidate should have hands\-on experience managing advertising campaigns, generating leads and sales, optimizing campaign performance, and achieving measurable ROI.
Meta Ads management will be the primary responsibility of this role. Additional responsibilities may include Google Ads, social media management, and marketing support activities.
Key ResponsibilitiesPerformance Marketing (Primary Responsibility)
- Plan, create, launch, and manage Facebook and Instagram advertising campaigns.
- Develop lead generation, sales, remarketing, and brand awareness campaigns.
- Monitor campaign performance and optimize for ROAS, CPL, CPA, CTR, and conversions.
- Conduct audience research, targeting, retargeting, and segmentation.
- Create and test multiple ad creatives, audiences, and campaign structures.
- Analyze campaign performance and provide actionable recommendations.
- Manage advertising budgets efficiently to maximize returns.
- Set up and manage Meta Pixel, Conversion API, Events Tracking, and campaign attribution.
- Generate regular performance reports and insights.
Google Ads (Secondary Responsibility)
- Manage Google Search, Display, Performance Max, and YouTube campaigns.
- Perform keyword research and campaign optimization.
- Track conversions and improve campaign performance.
Social Media Management (Secondary Responsibility)
- Schedule and publish content across social media platforms.
- Coordinate with designers and content creators for creative assets.
- Monitor engagement and audience growth.
- Support content planning and campaign execution.
Analytics \& Reporting
- Monitor campaign metrics using Meta Ads Manager, Google Analytics, and reporting tools.
- Prepare weekly and monthly performance reports.
- Identify opportunities to improve campaign effectiveness and reduce acquisition costs.
Required Skills \& Qualifications
- Minimum 2 years of hands\-on experience running Meta Ads campaigns.
- Strong understanding of Facebook Ads Manager and Instagram advertising.
- Experience managing lead generation, ecommerce, and conversion campaigns.
- Strong knowledge of:
- Meta Ads Manager
- Meta Pixel
- Conversion API
- Google Analytics
- Google Tag Manager
- Google Ads
- Ability to analyze campaign data and make optimization decisions.
- Understanding of landing pages, conversion funnels, and customer journeys.
- Strong analytical and problem\-solving skills.
- Excellent communication and reporting abilities.
Preferred Qualifications
- Experience working with agencies or multiple client accounts.
- Experience managing monthly ad budgets of ₹50,000\+ to ₹10 Lakhs\+.
- Familiarity with Shopify, WordPress, and ecommerce marketing.
- Knowledge of WhatsApp marketing, CRM integrations, and marketing automation tools.
- Understanding of creative strategy and ad copywriting.
Eligibility
- Must be based in **Faridabad or nearby NCR region**.
- Comfortable working in a **Hybrid Work Model**.
- Must have proven experience managing successful Meta advertising campaigns.
- Portfolio, case studies, or campaign performance reports will be preferred.
What We Offer
- Work on diverse brands and industries.
- Opportunity to manage high\-impact advertising campaigns.
- Exposure to branding, ecommerce, and growth marketing projects.
- Hybrid work flexibility.
- Career growth opportunities in a fast\-growing marketing consultancy.
- Performance\-based incentives.
How to Apply
Please submit
- Updated Resume
- Details of Meta Ads campaigns managed
- Portfolio or Case Studies (if available)
- Current Salary
- Expected Salary
- Notice Period / Earliest Joining Date
Screening Questions
- How many years of experience do you have managing Meta Ads campaigns?
- What is the largest monthly advertising budget you have managed?
- Have you managed lead generation campaigns, ecommerce campaigns, or both?
- Are you familiar with Meta Pixel and Conversion API setup?
- Have you worked in a digital marketing agency before?
- Are you currently residing in Faridabad or NCR?
- What is your current monthly salary?
- What is your expected monthly salary?
- How soon can you join?
- Please share examples or results from campaigns you have managed.
Ideal Candidate Profile
We're not looking for someone who simply boosts posts or launches basic campaigns. We're looking for a marketer who understands audience targeting, campaign structure, optimization, conversion tracking, and scaling profitable campaigns. If you've successfully generated leads, sales, or measurable business growth through Meta Ads, we'd love to hear from you.
Pay: From ₹15,000\.00 per month
Experience
- Facebook Advertising: 2 years (Required)
Work Location: Hybrid remote in Faridabad, Haryana (Faridabad District)