Performance Marketing Executive

Job Responsibilities

• Plan, launch, and optimize Meta (Facebook \& Instagram) advertising campaigns.
• Manage Google Ads campaigns for lead generation.
• Generate quality student inquiries and admissions leads.
• Monitor campaign performance and optimize for lower Cost Per Lead (CPL).
• Create and test ad creatives, audiences, and landing page strategies.
• Track leads through CRM systems and coordinate with the admissions team.
• Prepare weekly and monthly performance reports.
• Stay updated with the latest digital marketing trends and platform updates.

Preferred Skills

• Meta Ads