Noida (Hybrid) / Remote
Experience: 3–6 Years
About ScholarHat
ScholarHat is a leading career transformation platform helping software developers become AI\-ready, Cloud\-ready, Architecture\-ready, and future\-ready through mentor\-led bootcamps, certification programs, and hands\-on learning experiences.
Our mission is to help developers stay relevant, accelerate career growth, and transition into high\-impact technology roles in the AI era.
We are looking for a Performance Marketing Expert who can drive high\-quality lead generation and customer acquisition through paid media channels.
What You’ll Own
· Scale qualified lead generation through Google, YouTube, Meta, and remarketing campaigns.
· Manage campaign execution, optimization, and budget allocation across paid media channels.
· Improve campaign performance through audience targeting, creative testing, and conversion optimization.
· Collaborate with content and design teams to develop high\-performing ad creatives and landing pages.
· Implement accurate tracking, attribution, and reporting frameworks.
· Leverage AI\-powered tools to improve campaign execution, creative production, and testing velocity.
Key Responsibilities
· Plan, launch, and optimize lead generation campaigns across Google Ads, YouTube Ads, Meta Ads, and remarketing channels.
· Conduct audience research, keyword research, competitor analysis, and campaign performance audits.
· Improve campaign efficiency by optimizing targeting, bidding strategies, creatives, and landing page performance.
· Work closely with content, design, and growth teams to execute and scale marketing campaigns.
· Utilize AI\-powered tools to create, test, and optimize ad creatives, copy, and campaign assets.
· Monitor campaign performance, attribution, and conversion metrics to maximize lead quality and ROI.
Skills \& ExperienceMust Have
· 3–6 years of hands\-on performance marketing experience.
· Strong expertise in Google Ads and Meta Ads.
· Experience running YouTube lead generation campaigns.
· Proven experience managing lead generation campaigns with measurable results.
· Strong understanding of conversion tracking, attribution, and analytics.
· Experience with GA4, Google Tag Manager, Google Ads Editor, and Meta Ads Manager.
· Ability to manage campaigns independently from setup to optimization.
Preferred
· Experience in EdTech, SaaS, Technology Products, IT Training, or Developer\-Focused Businesses.
· Experience promoting webinars, bootcamps, events, or certification programs.
· Understanding of high\-intent lead generation funnels.
· Familiarity with developer audiences and technology career segments.
Bonus Points
· Experience with landing page optimization and A/B testing.
· Experience using AI tools for creative generation and campaign optimization.
· Knowledge of tools such as ChatGPT, Gemini, Claude, Canva AI, AdCreative.ai, Midjourney, HeyGen, or similar platforms.
· Basic understanding of CRM and marketing automation workflows.
Success Metrics
· Qualified Leads Generated
· Cost per Lead (CPL)
· Cost per Qualified Lead (CPQL)
· Lead\-to\-Registration Conversion Rate
· Landing Page Conversion Rate
· Campaign ROI \& ROAS
· Audience Growth \& Retargeting Performance
· Marketing\-Sourced Pipeline Contribution
Why Join ScholarHat?
· Work on one of India’s fastest\-growing developer upskilling brands.
· Build campaigns for AI, Cloud, Full\-Stack, and Architecture programs.
· Gain exposure to high\-growth digital marketing strategies and modern AI marketing tools.
· Work in a high\-ownership environment with direct impact on business growth.
· Collaborate with a team passionate about technology, learning, and career transformation.
Pay: ₹400,000\.00 \- ₹600,000\.00 per year
Work Location: Hybrid remote in Greater Noida, Uttar Pradesh (Greater Noida)
Performance Marketing Expert (Google, YouTube & Meta Ads)
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