Performance Marketing Manager

• *Job Summary:**

We are seeking a highly motivated **Digital Marketing Specialist** to join our team. The ideal candidate will be responsible for analyzing advertising trends, researching competitor strategies, and developing effective marketing campaigns. They will play a crucial role in optimizing digital marketing efforts, ensuring high engagement, and maximizing return on investment (ROI).

• *Key Responsibilities:**

• Conduct in\-depth research on advertising trends and competitor pricing and products.
• Plan and strategize the appropriate placement of ads to maximize reach and engagement.
• Develop compelling content and digital marketing projects tailored to target audiences.
• Publish and manage digital marketing content across various online platforms.
• Implement and manage email marketing campaigns for customer engagement.
• Monitor and analyze digital traffic using tools like Google Analytics.
• Optimize paid advertising campaigns using SEO techniques and other marketing tools.
• Report campaign performance metrics and growth analytics to stakeholders.
• Scale marketing campaigns to enhance efficiency and ROI.
• Oversee project status and budget to ensure cost\-effectiveness.
• Conduct market research to refine marketing strategies and campaign effectiveness.
• Brainstorm and execute experiments and conversion optimization tests.

• *Required Skills \& Qualifications:**

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist or a similar role.
• Strong knowledge of SEO, SEM, PPC, and social media marketing strategies.
• Experience with digital marketing tools, including Google Analytics, Google Ads, and email marketing platforms.
• Excellent written and verbal communication skills.
• Ability to analyze data and draw actionable insights for campaign optimization.
• Strong project management skills and attention to detail.
• Creativity and problem\-solving abilities to drive marketing success.

• *Preferred Qualifications:**

• Certifications in Google Ads, HubSpot, or related digital marketing fields.
• Experience in A/B testing and conversion rate optimization.
• Familiarity with content management systems (CMS) and email automation tools.

• *Why Join Us?**

• Competitive salary and benefits package.
• A collaborative and innovative work environment.
• Opportunities for professional growth and skill development.
• Work with a team passionate about digital marketing success.

If you are a results\-driven digital marketer with a passion for staying ahead of advertising trends, we encourage you to apply!

Job Type: Full\-time

Pay: ₹8,000\.00 \- ₹20,000\.00 per month

Benefits

• Flexible schedule
• Internet reimbursement
• Paid sick time

Work Location: In person