Position Name : Digital Marketing \- Assistant Manager
o Develop and execute the overall digital marketing strategy.
o Define KPIs and ROI for digital marketing activities.
o Budget planning and allocation for digital initiatives.
o Manage paid and other digital campaigns.
o Handle communication through different channels (i.e. Social, Email, Whatsapp etc..)
o Optimize cost per lead (CPL), cost per acquisition (CPA), and conversion rates.
o Conduct A/B testing for ad creatives and landing pages.
o Improve website ranking and domain authority.
o Conduct regular SEO audits and implement technical SEO best practices for both On\-page
and Off\-page.
o In coordination with Brand marketing/Ecommerce Head, create content strategy for
offline, online and social media promotions.
o Ensure brand tone, messaging, and design consistency.
o Monitor website traffic, user behaviour, and funnel optimization.
o Coordinate with technical team for UI/UX improvements.
o Design and implement email campaigns for promotions, retention, and reactivation.
o Track digital metrics using tools like Google Analytics, Search Console, Hub Spot, etc.
o Prepare weekly/monthly performance dashboards and insights for leadership.
o Use data\-driven insights to improve campaign effectiveness.
o Manage internal digital marketing team and external agencies.
o Collaborate with influencers to promote campaigns
o Conduct A/B Testing
Strong knowledge of Google Ads, Facebook Ads, SEO, Analytics tools
Strong Knowledge of E\-Commerce Platforms and end to end E\-Commerce Operations.
Excellent written and verbal communication
Analytical thinking and data interpretation
Creative mind\-set with attention to detail
Project management and team leadership skills
Pay: ₹80,000\.00 \- ₹95,000\.00 per month
Work Location: In person
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