Performance Marketing Manager

We are looking for an experienced and result\-oriented Performance Marketing Manager to join our growing Bath \& Care brand. The ideal candidate should have strong expertise in paid advertising, campaign optimization, analytics, and customer acquisition strategies.

Roles \& Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, YouTube Ads, and other digital platforms.
• Drive customer acquisition, lead generation, and revenue growth through performance marketing strategies.
• Manage and optimize advertising budgets to achieve maximum ROI and ROAS.
• Monitor campaign performance daily and improve KPIs such as ROAS, CPA, CAC, CTR, and Conversion Rate.
• Conduct audience research, targeting, retargeting, and segmentation for better campaign performance.
• Perform A/B testing on creatives, ad copies, audiences, landing pages, and campaign structures.
• Track campaign performance using GA4, GTM, Looker Studio, and other analytics tools.
• Ensure proper setup of conversion tracking, pixels, events, and attribution models.
• Coordinate with designers, video editors, content creators, and influencers for high\-performing creatives.
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities.
• Optimize website landing pages and user journeys to improve conversions.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends and platform updates.

Requirements

• 3–5 years of experience in Performance Marketing.
• Strong hands\-on experience with Meta Ads and Google Ads.
• Good understanding of analytics and tracking tools such as GA4, GTM, and Looker Studio.
• Strong analytical and data\-driven approach.
• Experience in D2C, beauty, skincare, or personal care brands will be preferred.
• Creative thinking with strong problem\-solving skills

Pay: ₹40,000\.00 \- ₹100,000\.00 per month

Work Location: In person