Performance Marketing Manager(PPC)

Roles \& Responsibilities

• Execute and manage paid advertising campaigns on Google, Facebook, Instagram, and other relevant platforms.
• Develop performance marketing strategies to achieve lead generation and sales targets.
• Identify target audiences and create effective campaign structures.
• Manage daily advertising budgets and ensure optimal utilization.
• Analyze campaign data and identify opportunities to improve performance.
• Optimize campaigns to reduce cost per lead and increase conversions.
• Create engaging ad copies and coordinate with the creative team for ad creatives.
• Monitor campaign results and make necessary adjustments to improve ROI.
• Work on retargeting campaigns to reach potential customers.
• Maintain campaign reports and track marketing KPIs.
• Explore new paid marketing opportunities and test different advertising strategies.

Required Skills

• Strong knowledge of Google Ads and Meta Ads.
• Experience in lead generation and performance marketing.
• Understanding of CPC, CPM, CTR, CPL, CPA, and ROAS.
• Knowledge of audience segmentation and conversion tracking.
• Ability to analyze data and make performance\-based decisions.
• Familiarity with Google Analytics, GTM, and Meta Pixel.
• Strong planning, communication, and analytical skills.

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Work Location: In person