We’re looking for a data\-driven Performance Marketing Ads Specialist to plan, execute, and optimize paid campaigns across digital channels. You’ll own ad spend, drive ROI, and scale customer acquisition while working closely with creative, content, and product teams.
\*Key Responsibilities\*
\- \*Campaign Management\*: Plan, set up, and manage paid campaigns on Meta, Google, LinkedIn, YouTube, and programmatic platforms
\- \*Optimization\*: Daily monitoring of CTR, CPC, CPA, ROAS. A/B test creatives, audiences, landing pages, and bidding strategies to improve performance
\- \*Budget Handling\*: Manage monthly ad budgets . Forecast spend and ensure efficient allocation across channels
\- \*Analytics \& Reporting\*: Track funnel metrics using GA4, Meta Ads Manager, Google Ads, and attribution tools. Build weekly/monthly performance reports with actionable insights
\- \*Audience \& Targeting\*: Develop and refine audience segments, lookalikes, retargeting flows, and keyword strategies
\- \*Creative Collaboration\*: Brief design and copy teams on ad angles, hooks, and formats based on data. Give feedback on what’s working
\- \*Landing Page CRO\*: Work with web team to improve LP conversion rates, page speed, and user journey
\- \*Experimentation\*: Run structured tests on new channels, betas, and campaign types to unlock growth
\*Requirements\*
\- hands\-on experience running Meta \+ Google Ads at scale
\- Strong grasp of performance metrics: CAC, LTV, MER, ROAS, blended vs platform ROAS
\- Proficient in GA4, Google Tag Manager, Meta Pixel, CAPI setup
\- Experience with e\-commerce/D2C, lead gen, or app installs depending on company
\- Excel/Sheets expert. Basic SQL or Looker Studio is a plus
\- Strong analytical thinking. You love digging into data to find why something works
\- Clear communication and documentation skills
\*Good to Have\*
\- Knowledge of MMPs like Appsflyer, Branch
\- Scripting for Google Ads or feed management
\- Experience in hotels/weddings/hospitality vertical
Pay: ₹25,000\.00 \- ₹45,000\.00 per month
Work Location: In person
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