Performance Marketing Specialist

• *Job Overview**

We are looking for a data\-driven and results\-oriented Performance Marketing Specialist to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate will have a strong understanding of paid media, conversion optimization, and analytics, with a focus on driving measurable growth and ROI.

• *Key Responsibilities**

• Plan, execute, and manage performance marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook \& Instagram), LinkedIn Ads, and other relevant channels
• Optimize campaigns to achieve key KPIs including CPA, ROAS, CTR, and conversion rates
• Conduct keyword research, audience targeting, and competitor analysis
• Manage budgets efficiently and allocate spend based on performance insights
• A/B test creatives, landing pages, and ad copies to improve campaign performance
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Tag Manager, and other analytics platforms
• Implement and manage tracking (pixels, conversion tracking, UTM parameters)
• Collaborate with creative, content, and design teams to develop high\-performing ad creatives
• Identify growth opportunities and new channels for customer acquisition
• Stay updated with the latest trends, tools, and platform updates in digital marketing

• *Required Skills \& Qualifications**

• 2–5 years of experience in performance marketing or paid media
• Hands\-on experience with Google Ads, Meta Ads, and other advertising platforms
• Strong analytical skills and ability to interpret data to drive decisions
• Experience with tools like Google Analytics, Google Tag Manager, and Excel
• Knowledge of conversion tracking, attribution models, and funnel optimization
• Understanding of SEO basics and landing page optimization is a plus
• Excellent communication and reporting skills

• *Preferred Qualifications**

• Experience working with e\-commerce, SaaS, or lead generation campaigns
• Familiarity with CRM tools (e.g. Zapier, HubSpot, Salesforce)
• Experience in handling high\-budget campaigns (₹5L\+/month or equivalent)
• Certifications in Google Ads, Meta Blueprint, or similar

• *Key KPIs**

• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead Quality \& Volume
• Campaign ROI

Job Type: Full\-time

Pay: ₹20,000\.00 \- ₹50,000\.00 per month

Education

• Bachelor's (Required)

Experience

• Google Ads: 3 years (Required)
• E\-Commerce: 2 years (Required)
• meta ads: 2 years (Required)
• Digital Marketing Agency: 2 years (Required)

Location

• Navi Mumbai, Maharashtra (Navi Mumbai) (Required)

Work Location: In person