Kentra Global LLP is looking for a highly strategic and performance\-driven marketing professional who can
independently manage digital growth initiatives across International and Indian markets. The ideal candidate should possess strong expertise in Social Media Marketing (SMM), paid advertising, affiliate marketing, lead generation,conversion optimization, and audience targeting. The role demands a candidate who understands international
B2B communication and can build scalable customer acquisition strategies for outsourcing and business support
services.
- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and
other performance platforms.
- Develop lead generation strategies specifically targeting international businesses, startups, agencies, and
enterprises seeking outsourcing and customer support services.
- Create and manage high\-conversion marketing funnels, landing pages, retargeting campaigns, and automation
workflows.
- Handle affiliate marketing collaborations, partnership campaigns, and referral\-based growth initiatives.
- Monitor campaign KPIs including CPL, CPA, ROAS, CTR, CAC, and conversion performance using analytics tools.
- Conduct competitor research, market analysis, and audience behavior studies for UK, USA, and Indian business segments.
- Coordinate with content, sales, and operations teams to align campaigns with revenue and lead\-generation objectives.
- Strategize LinkedIn outreach campaigns and B2B brand positioning initiatives for Kentra Global LLP.
- Stay updated with AI marketing tools, advertising algorithm changes, and modern digital acquisition trends.
- *Required Skills \& Qualifications**
- Strong hands\-on experience in paid campaigns, digital lead generation, and performance marketing execution.
- Expertise in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics, CRM systems, and marketing automation tools.
- Excellent communication skills with the ability to strategize campaigns for international audiences.
- Strong analytical mindset with experience in data\-driven optimization and reporting.
- Prior experience in BPO, outsourcing, SaaS, IT services, or international service\-based industries will be considered an added advantage.
Pay: Up to ₹600,000\.00 per year
Work Location: Hybrid remote in Kochi, Kerala (Kochi)