Performance Marketing Specialist

Company: MediGROW Technologies \- Healthcare Marketing

Location: Work from home

Timings: 11\.00 AM \- 07\.00 PM \| 6 days a week.

We are looking for a results\-driven Google Ads Specialist \& Meta Ad Specialist who can plan, execute, and optimize high\-performing paid search campaigns. The ideal candidate has hands\-on experience with Google Ads, understands conversion\-focused marketing, and can manage budgets while delivering measurable ROI.

Note: Interested candidates to submit their resume on hr@medigrowtechnologies.com

• *Key Responsibilities**

• **Create, manage, and optimize Google Search, Display, and Remarketing campaigns**
• **Expertise in Maximize Clicks, Maximize Conversion Campaigns**
• Conduct keyword research and competitor analysis
• Write compelling ad copies and A/B test ads regularly
• Manage bids, budgets, and bidding strategies to improve performance
• Set up and monitor conversion tracking using Google Analytics and Google Tag Manager
• Optimize landing pages in coordination with SEO and design teams
• Monitor Quality Scores, CTR, CPC, and conversion rates
• Generate weekly and monthly performance reports
• Identify growth opportunities and scaling strategies

• *Content \& Optimization**

• Work closely with content writers to optimize blogs and landing pages for SEO.
• Ensure content aligns with search intent and conversion goals.
• Optimize content for AI search, featured snippets, and zero\-click results.

• *Analytics \& Reporting**

• Monitor performance using Google Analytics, Google Search Console, and Google Ads.
• Prepare weekly and monthly performance reports.
• Analyze data to identify opportunities for growth and improvement.

• *Required Skills \& Qualifications**

• Strong hands\-on experience with Google Ads (Search, Display, Remarketing)
• Proficiency in keyword research and audience targeting
• Experience with Google Analytics and Google Tag Manager
• Understanding of conversion tracking and funnel optimization
• Strong analytical and data interpretation skills
• Ability to manage multiple campaigns and budgets

Job Types: Full\-time, Permanent

Pay: ₹18,000\.00 per month

Benefits

• Work from home

Work Location: Remote