Performance Marketing Specialist

• *Key Responsibilities**

• Plan, execute, and manage paid campaigns on **Google Ads, Meta Ads (Facebook \& Instagram), and other platforms**
• Optimize campaigns to improve **ROI, CTR, CPC, and conversions**
• Handle **budget planning and allocation** effectively
• Perform **A/B testing** on creatives, audience, and landing pages
• Analyze campaign performance and generate detailed reports
• Coordinate with **creative and content teams** for ad creatives
• Track performance using tools like **Google Analytics, Tag Manager**
• Stay updated with latest trends and algorithm changes

Pay: ₹26,000\.00 \- ₹35,000\.00 per month

Work Location: In person