Performance Marketing Specialist

• *Key Responsibilities :**

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, X (Twitter), and other relevant platforms.
• Generate qualified leads for Mobile App Development, Web Development, and IT Services.
• Manage campaign budgets, audience targeting, retargeting, A/B testing, and conversion optimization.
• Monitor and improve key marketing metrics including CTR, CPC, CPL, CPA, Conversion Rate, ROAS, and ROI.
• Generate Marketing Qualified Leads (MQLs) and support business growth initiatives.
• Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
• Utilize AI tools for content creation, ad copy generation, campaign optimization, keyword research, automation, reporting, and audience analysis.
• Support SEO initiatives including keyword research, website optimization, technical SEO, and organic growth strategies.
• Create SEO\-friendly content for websites, blogs, landing pages, case studies, and service pages.
• Manage social media campaigns, content calendars, brand awareness activities, and lead generation initiatives.

• *Skills \& Requirements :**

• Must have 02 \+ yrs of experience in Performance Marketing and Lead Generation.
• Bachelor's or Master's Degree in Marketing, Digital Marketing, Business Administration, IT, or related field.
• Prior experience in a Mobile App Development or IT Services company is highly preferred.
• Good understanding of Marketing Funnels, Conversion Optimization, Audience Segmentation, Remarketing, Lead Nurturing, Growth Marketing.
• Knowledge of SEO, Technical Content Writing, Social Media Marketing, or AI Marketing.
• Hands\-on experience with AI tools such as ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and other AI\-powered marketing platforms.

Work Location: In person