Performance Marketing Specialist

• *About Snusha**

Snusha is a luxury occasionwear brand known for contemporary Indian fashion, craftsmanship, and elevated customer experiences.

We are looking for a performance\-driven marketer with hands\-on experience in fashion, apparel, lifestyle, beauty, or luxury brands. The ideal candidate understands how to acquire, convert, and retain customers through data\-driven advertising and will take ownership of driving online revenue growth through paid marketing channels.

• *Key Responsibilities:**

• *Performance Marketing**

• Plan, execute, and optimize paid campaigns across Meta and Google platforms.
• Own customer acquisition, conversion growth, and campaign profitability.
• Scale revenue while maintaining target ROAS, CAC, and overall marketing efficiency.
• Build and manage full\-funnel campaigns including prospecting, retargeting, and customer retention initiatives.
• Continuously test audiences, creatives, messaging, and campaign structures to improve performance.

• *Analytics \& Growth**

• Monitor and analyze key business metrics including ROAS, CAC, CTR, Conversion Rate, AOV, and Customer Lifetime Value.
• Generate actionable insights through Meta Ads Manager, Google Analytics (GA4\), and performance reports.
• Identify growth opportunities through data\-driven experimentation and analysis.
• Prepare weekly and monthly reports with clear recommendations and next steps.

• *Creative \& Campaign Strategy**

• Collaborate closely with content, design, and shoot teams to develop high\-converting ad creatives.
• Translate collections, launches, and seasonal campaigns into effective performance marketing initiatives.
• Brief creative teams on audience insights, messaging, hooks, and campaign objectives.
• Drive ongoing creative testing to improve campaign efficiency and customer acquisition.

• *Budget \& Revenue Management**

• Manage advertising budgets responsibly and efficiently.
• Identify winning campaigns and scale them strategically.
• Maintain focus on revenue growth, profitability, and sustainable customer acquisition.

• *Requirements:**

• *Mandatory**

• 2–4 years of hands\-on performance marketing experience.
• Experience working with **Fashion, Apparel, D2C, Lifestyle, Beauty, or Luxury Brands**.
• Proven experience independently managing and optimizing Meta Ads campaigns.
• Strong understanding of customer acquisition, performance marketing funnels, and attribution.
• Ability to analyze campaign data and make informed business decisions.
• Advanced proficiency in Meta Ads Manager and Google Analytics (GA4\).
• Strong analytical, problem\-solving, and reporting skills.
• Excellent communication and presentation abilities.

• *Preferred**

• Experience with Google Ads and Shopping campaigns.
• Understanding of ecommerce customer journeys, conversion funnels, and customer retention strategies.
• Familiarity with audience segmentation, remarketing, and conversion rate optimization (CRO).
• Understanding of luxury consumer behavior and premium brand positioning.
• Working knowledge of AI tools such as ChatGPT and other productivity tools for campaign analysis, research, and creative ideation.

• *What Success Looks Like**

• Consistent improvement in revenue, ROAS, and customer acquisition performance.
• Strong ownership of paid marketing outcomes.
• Ability to independently manage, optimize, and scale campaigns.
• Meaningful contribution to the brand's overall growth objectives.

• *What We Offer**

• Opportunity to work with a growing luxury fashion brand.
• High ownership and direct impact on business growth.
• Creative freedom and a results\-driven environment.
• Close collaboration with founders and leadership.
• Salary: ₹4–6 LPA (depending on experience and expertise).

Pay: ₹40,000\.00 \- ₹50,000\.00 per month

Application Question(s)

• Describe a performance marketing campaign you managed for a fashion, apparel, lifestyle, beauty, or luxury brand. What was the monthly ad spend, ROAS achieved, and the key actions you took to improve results?

Work Location: In person