Performance Marketing Specialist

Performance Marketing Manager – Google Ads Focused

• *Company:** Universal PSR Compliance LLP
• *Job Location:** D\-49, Sector 6, Noida, Uttar Pradesh
• *Experience Required:** 2–5 Years
• *Employment Type:** Full\-time
• *Department:** Digital Marketing / Performance Marketing

Job Summary

Universal PSR Compliance LLP is looking for an experienced and result\-oriented Performance Marketing Manager specializing in Google Ads to manage, optimize, and scale our paid advertising campaigns.

The selected candidate will be responsible for planning, executing, and managing Google Ads campaigns with a primary focus on generating high\-quality B2B leads, improving conversion rates, controlling customer acquisition costs, and maximizing advertising ROI.

Candidates with prior experience in company registration, regulatory compliance, licensing, certification, B2B consulting, or other professional service businesses will be strongly preferred.

Key Responsibilities1\. Google Ads Campaign Management

• Plan, create, manage, and optimize Google Ads campaigns.
• Manage Google Search, Display, Performance Max, and other relevant advertising campaigns.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Develop commercial keyword strategies focused on lead generation.
• Create separate campaigns and ad groups for different services and target audiences.
• Optimize bidding strategies, budgets, locations, devices, and audience targeting.
• Identify and implement negative keywords to eliminate irrelevant clicks.
• Monitor CPC, CTR, Quality Score, conversion rates, CPL, and campaign ROI.
• Conduct regular search term analysis and competitor research.

2\. Lead Generation and Conversion Optimization

• Develop performance marketing strategies to generate qualified B2B enquiries.
• Focus on lead quality rather than just clicks and form submissions.
• Optimize landing pages, enquiry forms, and conversion funnels.
• Coordinate with website developers to improve landing page performance.
• Analyze lead quality and lead\-to\-client conversion rates.
• Identify opportunities to reduce cost per qualified lead.
• Implement remarketing strategies to improve conversions.

3\. Tracking, Analytics and Reporting

• Set up and manage Google Tag Manager (GTM), Google Analytics 4 (GA4\), and Google Ads conversion tracking.
• Configure and troubleshoot tracking for website forms, phone calls, WhatsApp enquiries, and other lead sources.
• Understand enhanced conversions and offline conversion tracking.
• Monitor campaign performance through Google Ads, GA4, and CRM data.
• Track cost per lead, cost per qualified lead, conversion rates, and ROI.
• Prepare weekly and monthly performance reports.
• Identify campaign inefficiencies and implement corrective actions.

4\. Campaign Strategy for PSR Compliance Services

Manage and optimize Google Ads campaigns for the following services

• *Company \& Business Registration**

• Private Limited Company Registration.
• LLP Registration.
• One Person Company (OPC) Registration.
• Partnership Firm Registration.
• Section 8 Company Registration.
• Startup India Registration.

• *NGO \& Corporate Compliance**

• NGO Registration.
• 12A and 80G Registration.
• FCRA Registration.
• Annual ROC Compliance.
• Company Annual Filings.
• Director KYC and MCA\-related compliances.

• *BIS \& Product Certification**

• BIS Certification – ISI Mark, CRS, and FMCS.
• Hallmark Registration.
• Product Certification and Compliance.

• *Environmental \& EPR Compliance**

• Plastic Waste EPR Registration.
• E\-Waste EPR Registration.
• Battery Waste EPR Registration.
• Pollution NOC, CTE and CTO.

• *Food \& Regulatory Licensing**

• FSSAI Registration and Licensing.
• GACC Registration.
• LMPC Registration.
• Legal Metrology Compliance.

• *Pharmaceutical \& Medical Device Licensing**

• Retail and Wholesale Drug License.
• Medical Device Licensing – MD\-42 and CDSCO\-related services.
• Cosmetic Manufacturing License.
• Other pharmaceutical regulatory approvals.

5\. Budget Planning and Performance Optimization

• Plan and allocate monthly advertising budgets across different services.
• Monitor daily campaign spending and prevent unnecessary budget wastage.
• Scale campaigns that generate consistent and profitable leads.
• Conduct A/B testing of ad copies, headlines, descriptions, and landing pages.
• Analyze competitor advertising strategies and identify new opportunities.
• Maintain a balance between lead volume, lead quality, and acquisition costs.

6\. Digital Marketing Coordination

• Coordinate with the SEO team, content writers, website developers, and sales department.
• Work closely with the sales team to understand lead quality and conversion feedback.
• Align marketing campaigns with business revenue and lead\-generation targets.
• Stay updated with Google Ads policies, automation features, and advertising trends.

Required Qualifications

• MBA in Marketing or Digital Marketing preferred.
• Bachelor's degree in Marketing, Business Administration, IT, or a related field will also be considered.
• Minimum 3–5 years of hands\-on experience in Performance Marketing and Google Ads.
• Strong expertise in Google Search Ads and B2B lead\-generation campaigns.
• Practical experience with Google Ads Editor, Keyword Planner, GA4, and Google Tag Manager.
• Knowledge of conversion tracking, attribution models, remarketing, and bidding strategies.
• Experience in landing page optimization and conversion rate improvement.
• Strong understanding of CPC, CTR, CPL, CPA, and ROAS.
• Ability to manage advertising budgets and achieve measurable business results.
• Strong analytical, communication, and problem\-solving skills.

Preferred Industry Experience

Candidates with prior experience in Google Ads and performance marketing for the following industries and services will be strongly preferred:

• Company Registration – Private Limited, LLP, OPC and Section 8 Company.
• NGO Registration – 12A, 80G and FCRA.
• ROC Compliance and MCA\-related filings.
• BIS Certification – ISI Mark, CRS and FMCS.
• EPR Registration – Plastic Waste, E\-Waste and Battery Waste.
• FSSAI Registration and Licensing.
• Retail and Wholesale Drug License.
• Medical Device Licensing – MD\-42 and CDSCO.
• LMPC Registration and Legal Metrology Compliance.
• GACC Registration and other regulatory approvals.
• Pollution NOC, CTE and CTO.
• Cosmetic Manufacturing License and other regulatory compliances.

• *Preference will be given to candidates who have managed Google Ads campaigns for regulatory compliance consultancies, company registration firms, licensing agencies, certification businesses, or similar B2B professional service providers.**

Candidates with proven experience generating qualified leads for these services, managing competitive search campaigns, and optimizing advertising budgets will have a strong advantage.

Performance Expectations

The selected candidate will be expected to

• Conduct a comprehensive audit of existing Google Ads campaigns.
• Identify opportunities to improve campaign performance and reduce advertising wastage.
• Develop a structured paid advertising strategy for different business services.
• Generate consistent and qualified B2B enquiries.
• Improve lead quality while maintaining an efficient cost per lead.
• Improve campaign conversion rates and overall advertising ROI.
• Implement accurate conversion tracking and reporting systems.
• Work towards measurable lead\-generation and business growth targets.

• *Candidates must be able to demonstrate previous Google Ads achievements through campaign reports, case studies, performance dashboards, or detailed explanations of campaigns managed, advertising budgets handled, and results achieved.**

How to Apply

• *Email:** hr@psrcompliance.com
• *Contact:** \+91 99580 06647
• *Website:** https://www.psrcompliance.com/

Interested candidates can share their updated CV along with details of previous Google Ads campaigns, advertising budgets managed, lead\-generation achievements, and relevant industry experience.

Benefits

• Commuter Assistance
• Internet Reimbursement
• Leave Encashment
• Paid Sick Time
• Paid Time Off
• Provident Fund

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Benefits

• Cell phone reimbursement
• Commuter assistance
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person