Job Description

Job Title: Performance Marketing Specialist

*Location:** Zirakpur
*Experience:** 2\+ years

We are seeking an experienced Performance Marketing Executive with 2\+ years of proven expertise in managing Facebook and Instagram ads. You will be responsible for planning, executing, and optimizing paid social media campaigns, managing ad spend efficiently.

Key Responsibilities

Plan, manage, and optimize Facebook and Instagram ad campaigns to meet business objectives such as sales and brand awareness.
Develop and manage ad budgets, ensuring effective allocation of spend across campaigns to maximize ROI.
Run and monitor ad campaigns daily, including audience targeting, bidding strategies, and performance adjustments.
Collaborate with creative teams to develop engaging ad creatives and messaging tailored for social platforms.
Analyze campaign performance data, generate insights, and provide recommendations for continuous improvement.
Stay updated on social media ad trends, platform updates, and best practices.
Coordinate with cross\-functional teams to maintain brand consistency and strategic alignment.
Report campaign performance to senior management and stakeholders regularly.

Required Qualifications

2\+ years experience managing Facebook and Instagram advertising campaigns.
Strong knowledge of ad spend management, bidding strategies, and budget optimization.
Hands\-on experience running, monitoring, and adjusting paid social campaigns.
Proven ability to lead and manage a marketing team effectively.
Excellent analytical skills with the ability to interpret data and make strategic decisions.
Strong communication and project management skills.
Familiarity with marketing automation tools, CRM, and analytics platforms.

Pay: ₹20,000\.00 \- ₹30,000\.00 per month