Portfolio Specialist

As a **Portfolio Management Specialist – Cards**, you will support the execution of credit/debit card portfolio strategies. You will focus on campaign design, customer segmentation, lifecycle engagement, and performance optimisation, working closely with cross‑functional stakeholders to drive customer acquisition, activation, and retention.

• *What You'll Do and How You'll Succeed**

• *Cards Portfolio \& Campaign Management**

• Understand and align with portfolio initiatives and priorities defined by key stakeholders.
• Develop program frameworks for customer activation, engagement, and retention.
• Identify and define target customer segments based on product types and behaviour.
• Support campaign planning and execution, including target list generation, communication mix design, and channel strategy/attribution.
• Optimise offer communication, messaging, and channel mix to maximise campaign effectiveness.
• Monitor campaign performance and build feedback loops with stakeholders.
• Design and oversee end‑to‑end execution of cards portfolio campaigns.
• Establish performance monitoring frameworks before, during, and after campaigns.
• Ensure timely delivery of campaign initiatives within defined quality and budget standards.
• Develop structured reports and deliverables backed by data insights and analytics.

• *Client \& Stakeholder Management**

• Own and manage client communications, deliverables, and project discussions.
• Lead engagements independently, ensuring accountability for outcomes.
• Collaborate with cross‑functional teams including product, marketing, analytics, and operations.
• Navigate complex stakeholder environments and influence decisions effectively.
• Provide consistent updates and maintain strong client relationships.

• *We'd Love to Hear From You If...**

• *Experience**

• You have 5–7 years of experience in marketing campaign management, product/portfolio management, or credit/debit card portfolio and campaign management.
• You have proven experience in campaign execution and portfolio optimisation.

• *Technical Expertise**

• You are skilled in campaign management, portfolio management, customer segmentation, and marketing analytics.
• You understand communication strategy, project management, and data‑driven decision‑making.
• You have a strong understanding of marketing trends and customer engagement strategies.

• *Ways of Working**

• You demonstrate strong analytical and problem‑solving abilities with a critical thinking mindset.
• You manage multiple campaigns simultaneously in dynamic environments.
• You collaborate effectively with stakeholders and cross‑functional teams.
• You communicate clearly and present insights confidently.
• You balance execution discipline with creativity in campaign design.